As part of my colour-themed posts, I got to thinking about whether there’s a big difference in colour preferences between the sexes. Over the past week or so, I have been researching a little about colour and gender to see if I could find any studies. There are a few that have been conducted over the past couple of decades which draw some variations. The most interesting factor being that for both men and women, blue is the most preferred colour. I noticed that not all colours were included in the study with pink being the most obvious and popular colour missing.
This study was created by Joe Hallock a few years back:
Favourite colour by gender:
From my personal experience with my clients’ colour preferences, I would concur with blue being the most popular colour choice for both men and women. It’s a safe, dependable colour which is inoffensive and therefore popular. See my post on the colour blue for your brand to learn more ››
Thinking more about offensive colours – colours that put people off – can you guess which is the most off-putting colour? I know for me it’s brown for it’s obvious connotations. From Hallock’s study, it seems that most people and both sexes are in agreement with me – it is brown. Closely followed by orange for both – I am sure this colour study would have given very different results in the 60s!
Something I found interesting is that purple did not feature at all for men on their favourite colour, but 22% had it as their least favourite showing that if a brand is geared mainly for men – purple should be avoided.
Most disliked colour by gender: