Is your logo out of date?
Marketing feeling a little stale?
Sales drying out?
A brand refresh will help your business thrive.
A brand refresh is a makeover for your company. Think of it as a better haircut, a new look that transforms how a person is perceived.
A rebrand updates visual elements within your existing brand. It maintains a visual connection to how the brand identity was seen before. The logo may well remain the same, but the visual identity can be reviewed and progressed so it’s up-to-date, easier to understand, vibrant and most importantly, designed for today’s audience.
KEEP THE LOGO, ALTER THE LOOK
R Whitley & Co Estate Agents approached me to refresh their brand in order to stand out against the competition and attract a younger target market.
ADD NEW MESSAGING AND UPDATE COLOUR PALETTE
Messaging hierarchy, fresh design and a new colour palette when updated all make a positive impact.
Helping Parents Helping Children approached me to help with a brand refresh and flyer design. Just a simple colour change to the logo really made the brand current, this was then followed through with the visual identity with icons produced using the circular motif.
EXPAND THE VISUAL IDENTITY WITH INFOGRAPHICS
Go View London Estate Agents wanted a fresh feel to their brand without changing the logo and colour palette. We looked at producing clean, visual graphics to set them apart from their peers and help promote their key services to their customers in a clear, effective manner.
Azule Finance underwent a dramatic rebrand in 2015, however their logo remained virtually untouched. With the use of bespoke illustrations depicting media characters, Azule’s brand transformed from dated and nondescript to fun, on-trend and perfectly positioned within their industry.
Rebranding can sometimes be a complete redesign…
A total rebrand goes beyond the makeover. It’s plastic surgery or a drastic change in hair colour. A new identity and brand strategy for the same company name.
Give&Take Care CIC had a naive logo and brand – produced cheaply when the project was in the early stages. Once the project gained funding it was decided that a complete brand redesign was required in order to get their key messages across to both partners and customers. A brand new logo was produced with fresh messaging and a new visual system which helped energise company and establish it as a credible business.
Do you need a rebrand or brand refresh?
Are you focusing on new products, services or audiences? Do you need to increase visibility within your market? For proven experience and simple, clean creative work that demands attention and inspires a response, talk to me about a brand refresh or brand redesign.