What is brand identity? The power of your brand

What is brand identity? The power of your brand

WHAT IS BRAND IDENTITY? The power of your brand and why you need to get it right What is brand identity? Or what is branding? These questions can often provoke the reaction ‘er, what…?’ or more often, a huge yawn. But brand identity is one of the most important...
Graphic Design Tips 2: colour messaging, fonts, text and grammar

Graphic Design Tips 2: colour messaging, fonts, text and grammar

GRAPHIC DESIGN TIPS by Angela Zeballos THE AZ.DESIGN FUNDAMENTALS. part 2 Now with online tools such as Canva, PicMonkey and Piktochart, it’s very simple to create your own stunning graphics for your digital marketing. Without doing myself out of work, I would like to...
Design Tips 1: grids, white space, keeping it simple and much more…

Design Tips 1: grids, white space, keeping it simple and much more…

DESIGN TIPS by Angela Zeballos THE AZ.DESIGN FUNDAMENTALS Now with online tools such as Canva, PicMonkey and Piktochart, it’s very simple to create your own stunning graphics for your digital marketing. Without doing myself out of work, I would like to share with you...
Simple Website Design Tips

Simple Website Design Tips

Welcome to my first post on website design tips. I don’t often write about website design, as my primary focus at az.design is branding combined with slick graphic design. However, I actually studied website design and development as a segment of my degree at...
The power of an infographic

The power of an infographic

Why should you use infographics to deliver your key messages? What is an infographic? Infographics are images that relay information in a visual format. Usually while using an illustrative style with cartoon-like characters combined with charts and diagrams. This...
What’s the best colour for your brand? – Black logo

What’s the best colour for your brand? – Black logo

If you’re using a Black logo for your brand, you need to understand the traits, qualities and mood that it evokes, along with it’s psychological meaning. Psychologically Black means authority, power and control. In many situations it can be intimidating,...
What’s the best colour for your brand? – Multi-coloured logo

What’s the best colour for your brand? – Multi-coloured logo

Is a multi-coloured logo right for your brand and will it attract your target customer?  Some of the world’s largest brands are colourful. Microsoft, Google, Ebay – what do they all have in common? They are internet or IT brands. Colourful logos are a relatively...
Colour by gender

Colour by gender

COLOUR BY GENDER As part of my colour-themed posts, I got to thinking about whether there’s a big difference in colour preferences between the sexes. Over the past week or so, I have been researching a little about colour and gender to see if I could find any...
the az.design process

the az.design process

DESIGN PROCESS I understand that no two projects are the same and aim to create an effective and memorable brand by following a simple five-stage design process. 1. Discovery We kick off with a briefing meeting to run through our client questionnaire with you. I...
What is the best colour for your brand? – Yellow

What is the best colour for your brand? – Yellow

Prior to using Yellow in business, you need to understand the traits and qualities of the colour to decide if it will create the right message for your target market. Yellow is a warm and happy colour, the colour of sunshine, which creates a sense of cheerfulness and...