What is the best colour for your brand? – Red

What is the best colour for your brand? – Red

So – many of you that know me well will know that Red is my favourite colour. Why? Well, to begin with, red is a warm and positive colour, a very physical colour which draws attention to itself and calls for action to be taken. Somewhat like myself! Red is the...
What is the best colour for your brand? – Blue

What is the best colour for your brand? – Blue

Over the coming weeks, I shall be enlightening you with a series of articles on colour to help you ascertain which is the best colour for your business and brand. The obvious place to start is with the most popular colour in the corporate world: Blue Blue is the...
Rebrand or Brand refresh?

Rebrand or Brand refresh?

Is your logo out of date? Marketing feeling a little stale? Sales drying out? A brand refresh will help your business thrive. A brand refresh is a makeover for your company. Think of it as a better haircut, a new look that transforms how a person is perceived. A...
Brand Strategy

Brand Strategy

In order for your clients to understand your brand, you must fully understand it yourself. I have put together this branding exercise to help you refine and clarify your brand strategy. If you find it hard to work on it on your own, why not contact me and we can work...
The value of a strong Brand

The value of a strong Brand

Whether we realise it or not, many of the purchases we make are influenced by brand and design. From the clothes we wear and the food we buy, to the restaurants we eat in and the gyms we frequent; our choices as consumers increasingly define who we are and how others...