the az.design process

the az.design process

I understand that no two projects are the same and aim to create an effective and memorable brand by following a simple five-stage process. 1. Discovery We kick off with a briefing meeting to run thorough our client questionnaire with you, I listen and understand your...
What is the best colour for your brand? – Yellow

What is the best colour for your brand? – Yellow

Prior to using Yellow in business, you need to understand the traits and qualities of the colour to decide if it will create the right message for your target market. Yellow is a warm and happy colour, the colour of sunshine, which creates a sense of cheerfulness and...
What is the best colour for your brand? – Orange

What is the best colour for your brand? – Orange

So, as Autumn approaches I have chosen Orange as the next brand colour to discuss. To begin with, it is a warm, vibrant and flamboyant colour. It is energy combined with fun, the colour of the risk-taker, the extrovert and the uninhibited. Orange is the colour of...
What is the best colour for your brand? – Green

What is the best colour for your brand? – Green

As we have just entered summer, I think the most appropriate colour to learn about is Green – the colour of nature. It symbolises growth, harmony, freshness, new life and fertility. Green has strong emotional correspondence with safety. Psychologically it...
What is the best colour for your brand? – Red

What is the best colour for your brand? – Red

So – many of you that know me well will know that Red is my favourite colour. Why? Well, to begin with, red is a warm and positive colour, a very physical colour which draws attention to itself and calls for action to be taken. Somewhat like myself! Red is the...
What is the best colour for your brand? – Blue

What is the best colour for your brand? – Blue

Over the coming weeks, I shall be enlightening you with a series of articles on colour to help you ascertain which is the best colour for your business and brand. The obvious place to start is with the most popular colour in the corporate world: Blue Blue is the...
Rebrand or Brand refresh?

Rebrand or Brand refresh?

Is your logo out of date? Marketing feeling a little stale? Sales drying out? A brand refresh will help your business thrive. A brand refresh is a makeover for your company. Think of it as a better haircut, a new look that transforms how a person is perceived. A...
Brand Strategy

Brand Strategy

In order for your clients to understand your brand, you must fully understand it yourself. I have put together this branding exercise to help you refine and clarify your brand strategy. If you find it hard to work on it on your own, why not contact me and we can work...
The value of a strong Brand

The value of a strong Brand

Whether we realise it or not, many of the purchases we make are influenced by brand and design. From the clothes we wear and the food we buy, to the restaurants we eat in and the gyms we frequent; our choices as consumers increasingly define who we are and how others...
client questionnaire

sign up for a client questionnaire

The best design projects come from the best briefs. The more information you give, the better the solution will be. Sign up to my mailing list to receive your questionnaire.

Thank you, you'll receive your questionnaire shortly!