Welcome to my brand design blog.
This blog contains useful articles and insights all related to strategic branding and graphic design. There’s also a few articles on website design and website best practice. And every now and then, a guest blogger will appear talking about their area of expertise.
What's responsive logo design? Responsive logo design is the buzz trend in corporate identity for 2018/2019. Logos must now work across a variety of media and marketing channels. Both online and offline. A one-size-fits-all logo just doesn't cut it anymore. With...read more
BEST WEBSITE COLOURS This week, I was approached by American design firm, My Biz Niche, asking if their infographic was suitable for my blog. I was immediately impressed with the infographic. It details some great statistics and information on the best website colours...read more
What is branding and how can you create a successful brand for your business? So, what is branding? Branding is the process of connecting good strategy with good creativity. Branding consists of not just a logo, but the entire outward perception of your...read more
The power of your brand and why you need to get it right What is brand identity? Or what is branding? These questions can often provoke the reaction ‘er, what…?’ or more often, a huge yawn. But brand identity is one of the most important aspects of building a...read more
THE AZ.DESIGN FUNDAMENTALS. part 2 Now with online tools such as Canva, PicMonkey and Piktochart, it’s very simple to create your own stunning graphics for your digital marketing. Without doing myself out of work, I would like to share with you some key design tips to...read more
DESIGN TIPS by Angela Zeballos THE AZ.DESIGN FUNDAMENTALS Now with online tools such as Canva, PicMonkey and Piktochart, it’s very simple to create your own stunning graphics for your digital marketing. Without doing myself out of work, I would like to share with you...read more
Welcome to my first post on website design tips. I don't often write about website design, as my primary focus at az.design is branding combined with slick graphic design. However, I actually studied website design and development as a segment of my degree at...read more
Why should you use infographics to deliver your key messages? What is an infographic? Infographics are images that relay information in a visual format. Usually while using an illustrative style with cartoon-like characters combined with charts and diagrams. This...read more
If you’re using a Black logo for your brand, you need to understand the traits, qualities and mood that it evokes, along with it's psychological meaning. Psychologically Black means authority, power and control. In many situations it can be intimidating, unfriendly...read more
Is a multi-coloured logo right for your brand and will it attract your target customer? Some of the world's largest brands are colourful. Microsoft, Google, Ebay – what do they all have in common? They are internet or IT brands. Colourful logos are a relatively new...read more
COLOUR BY GENDER As part of my colour-themed posts, I got to thinking about whether there's a big difference in colour preferences between the sexes. Over the past week or so, I have been researching a little about colour and gender to see if I could find any studies....read more
DESIGN PROCESS I understand that no two projects are the same and aim to create an effective and memorable brand by following a simple five-stage design process. 1. Discovery We kick off with a briefing meeting to run through our client questionnaire with you. I...read more