Welcome to my brand blog.
This blog contains useful articles and insights all related to strategic branding and graphic design. There’s also a few articles on website design and website best practice. And every now and then, a guest blogger will appear talking about their area of expertise.
If you’re using a Black logo for your brand, you need to understand the traits, qualities and mood that it evokes, along with it's psychological meaning. Psychologically Black means authority, power and control. In many situations it can be intimidating, unfriendly...read more
Is a multi-coloured logo right for your brand and will it attract your target customer? Some of the world's largest brands are colourful. Microsoft, Google, Ebay – what do they all have in common? They are internet or IT brands. Colourful logos are a relatively new...read more
COLOUR BY GENDER As part of my colour-themed posts, I got to thinking about whether there's a big difference in colour preferences between the sexes. Over the past week or so, I have been researching a little about colour and gender to see if I could find any studies....read more
DESIGN PROCESS I understand that no two projects are the same and aim to create an effective and memorable brand by following a simple five-stage design process. 1. Discovery We kick off with a briefing meeting to run through our client questionnaire with you. I...read more
Prior to using Yellow in business, you need to understand the traits and qualities of the colour to decide if it will create the right message for your target market. Yellow is a warm and happy colour, the colour of sunshine, which creates a sense of cheerfulness and...read more
So, as Autumn approaches I have chosen Orange as the next brand colour to discuss. To begin with, it is a warm, vibrant and flamboyant colour. It is energy combined with fun, the colour of the risk-taker, the extrovert and the uninhibited. Orange is the colour of...read more
As we have just entered summer, I think the most appropriate colour to learn about is Green - the colour of nature. It symbolises growth, harmony, freshness, new life and fertility. Green has strong emotional correspondence with safety. Psychologically it relates to...read more
So - many of you that know me well will know that Red is my favourite colour. Why? Well, to begin with, red is a warm and positive colour, a very physical colour which draws attention to itself and calls for action to be taken. Somewhat like myself! Red is the colour...read more
BEST COLOUR FOR YOUR BRAND Over the coming weeks, I shall be enlightening you with a series of articles on colour. These blogs will help you ascertain which is the best colour for your brand and business. The obvious place to start is with the most popular colour in...read more
BRAND REFRESH Is your logo out of date? Marketing feeling a little stale? Sales drying out? A brand refresh will help your business thrive. A brand refresh is a makeover for your company. Think of it as a better haircut. A new look that transforms how a person is...read more
In order for your clients to understand your brand, you must fully understand it yourself. I have put together this branding exercise to help you refine and clarify your brand strategy. If you find it hard to work on it on your own, why not contact me and we can work...read more
Whether we realise it or not, many of the purchases we make are influenced by brand and design. From the clothes we wear and the food we buy, to the restaurants we eat in and the gyms we frequent; our choices as consumers increasingly define who we are and how others...read more