Bestoutcome branding, exhibition & print
In 2014, Bestoutcome approached me to assist with a brand refresh – as an established business of over ten years, its brand was a little tired and dated. We have worked together ever since producing a new visual identity for the business, including new infographics, illustrations and icons for their website and marketing materials. New logos were produced for their programme management software as well as new icons for the user face itself. Promotional materials for exhibitions were designed and produced including an exhibition stand, pop-up banners, mug giveaway, flyers, and leaflets. I continue to assist in design consultancy and work as and when required.
We use Angela as our creative eyes and ears, to help establish design guidelines and styles, to create images for our web site, to cast a critical eye over our software tools and ensure the User Interface is always effective, and to help us improve our marketing materials. She has a superb eye, and always challenges us to ensure we do not over-complicate things and keep focussed on what works for our customers.Mike Pryor