Did you know the human brain reacts well to visuals and patterns? In fact, our brains process images 60,000 times faster than text. That’s why we’ve seen such a rise in data visualisation. Without visual representation, the human brain has difficulty absorbing and storing information. So, it’s important to make business data look attractive. Transforming data helps decision-makers to understand more and make informed choices. This blog will explore more about the benefits of data visualisation.
The importance of data
Data collection helps a business predict trends and consumer buying habits. It also allows a business to draw in new customers and improve decision making. Collecting data is an invaluable resource for any company wanting to improve sales. There is an ever-increasing large volume of data to analyse and record. This must get reported back to business decision-makers.
It’s important to convert business data into visual representations. Data visualisation has clear advantages. Important data and findings, for example, are presented in a digestible way. It then makes it easier to absorb and learn from it. In summary, it’s beneficial to visualise data through graphical representations. These representations give life to your data.
Data discovery tools
With visual data discovery tools, you can collect data from multiple sources. Furthermore, you can combine the results to identify trends and patterns. There are three main processes of data discovery software. These are data preparation, visual analysis, and advanced statistical analysis. These are interactive, appealing, and efficient tools. Furthermore, they combine with the use of a heat map.
A heat map is a data-analysis tool where different points are colour coded. For example, a website analysis can show red colours that represent heat. These pinpoint what areas of a website are most frequented.
Below you can see examples of heat maps from HotJar for two key pages on our website. Reviewing the heat maps regularly provides insights into which elements on the website users are drawn to. On the portfolio page, we can see certain projects are clicked on more than others, so know which ones to use when promoting the business via other media channels.
The benefits of data visualisation
1. Accessible to all
One of the biggest benefits of data visualisation is that you don’t have to be a data scientist. You can still understand the visuals shown. Using a variety of graphics suits the wide needs of each audience. You can adapt the data visualisation to represent information. Furthermore, this can get passed on to each relevant department within a business. Pie charts, bar graphs, flowcharts, and timelines are popular. In addition, for differences in results, colour coding is used.
2. Timely information
Converting business data into data visualisation aids the decision-making process of a company. This is achieved through a precise and timely report of information. Furthermore, getting reports faster improves the productivity of employees. This is achieved due to making faster business decisions.
3. Condense big data
In order to achieve simplicity, large amounts of data get reduced. Keeping it simple can increase the impact on the audience. It also maximises the ability to spot trends and patterns.
Putting big data into a simple bar graph usually wouldn’t be possible. So, you can use other methods. These applications will show real-time changes. They also use the information given to produce alternative graphics. These graphics go beyond pie charts and bar graphs.
4. Set goals
We can see what’s working well and what needs to improve from the visual reports. Reports also show what needs to get scrapped to make room for new, fresh ideas. Future goals can also get regularly reviewed in the same way.
Why should you visualise your data?
Did you know that 65% of the population are visual learners? This shows how impactful visuals can be. They are more eye-catching, engaging, and memorable. Furthermore, they’re far more appealing than long paragraphs full of dull data. In conclusion, if you have some important data which needs showcasing, firstly think about how you’d like to present it.
Which is easier to digest? The first or second graphic below?
There are many more benefits of data visualisation. Would you like to find out more about how this benefits your business? Get in touch to learn how we transform statistics into something far more appealing. Make sure your business stands out with clear graphics and data visualisations.