Why do you need Brand Guidelines?

Why do you need Brand Guidelines?

I recently did a couple of talks and workshops on why it’m important to have brand guidelines, whether you’re a mega brand, SME or single-owner business. In this article I explain the key takeaways from the talks. 1. What are Brand Guidelines? Brand...
Reasons to Rebrand

Reasons to Rebrand

I often get asked, “What are the main reasons to rebrand?” So, I thought I would write a blog post on the topic which should provide some clarity on the subject. A rebrand can feel like a fresh beginning, but it’s not always necessary or beneficial. Just...
Does your business need a Brand Audit?

Does your business need a Brand Audit?

Which businesses would benefit from a Brand Audit? An established business, which has been trading for 5+ years would benefit from a Brand Audit. If the brand has not been reviewed within the past 5-10 years it is likely to be outdated. Visuals and graphics could be...
Ten Principles for Good Design

Ten Principles for Good Design

Dieter Rams is a German industrial designer who was responsible for the design of Braun’s consumer products for many years. In the 1970’s, he asked the question “Is my design a good design?”, and as a result he developed the 10 principles of good design. Ram’s...
Top 5 Brands of 2019

Top 5 Brands of 2019

Ok we’re halfway through January 2020, but I thought I’d write a quick blogpost on the stand out brands of 2019. A mixture of brands that touched me personally in 2019 and also brands that seem to stand out to many as being successful. 1. A brand that makes the...
The value of a strong Brand

The value of a strong Brand

Whether we realise it or not, many of the purchases we make are influenced by brand and design. From the clothes we wear and the food we buy, to the restaurants we eat in and the gyms we frequent; our choices as consumers increasingly define who we are and how others...
Rebrand or Brand Refresh?

Rebrand or Brand Refresh?

BRAND REFRESH Is your logo out of date? Marketing feeling a little stale? Sales drying out? A brand refresh will help your business thrive. A brand refresh is a makeover for your company. Think of it as a better haircut. A new look that transforms how a person is...
Tonal clarity: how to shape your voice to suit your brand

Tonal clarity: how to shape your voice to suit your brand

How to shape your voice to suit your brand was written by Morwenna Lawson, who uses several different writing voices in her role as freelance writer at wordfairy.co.uk. Having recently worked together on a project, I asked Mo if she would like to write a blog post for...
Headshot advice for your brand image

Headshot advice for your brand image

A good business headshot helps you communicate in a nanosecond who you are and what you do.     As I’ve just commissioned new headshots for myself and am happy with the results, I thought it would be useful to write a blog and provide some headshot advice...
How do you choose a brand name?

How do you choose a brand name?

Do you have a new business or product? Are you lost as where to start on the naming process? What’s the best way to get the creative juices flowing and choose a brand name? To choose your brand name, you’ll need a pen, some paper and post-it notes. And...
Four secrets to double your income and grow your business

Four secrets to double your income and grow your business

GROW YOUR BUSINESS GUEST BLOG FROM MARGARET GUILLEN AT MGCOACH.CO.UK If you are regular reader of my blog, you’ll know I love to have guest bloggers who can provide expertise in other areas of your business, not just brand and design. The key to a solid brand is...
What is Brand Visual Identity?

What is Brand Visual Identity?

Brand Visual identity is a visual representation of your brand. It brings the brand to life in a visual sense. And helps form the basis of how you want people to perceive you. In a nutshell, Visual Identity includes anything visual that you produce for your brand....
What is branding? Creating a strong brand.

What is branding? Creating a strong brand.

What is branding and how can you create a successful brand for your business? So, what is branding? Branding is the process of connecting good strategy with good creativity. Branding consists of not just a logo, but the entire outward perception of your...
What is brand identity? The power of your brand

What is brand identity? The power of your brand

The power of your brand and why you need to get it right What is brand identity? Or what is branding? These questions can often provoke the reaction ‘er, what…?’ or more often, a huge yawn. But brand identity is one of the most important aspects of building a...
What’s the best colour for your brand? – Black logo

What’s the best colour for your brand? – Black logo

If you’re using a Black logo for your brand, you need to understand the traits, qualities and mood that it evokes, along with it’s psychological meaning. Psychologically Black means authority, power and control. In many situations it can be intimidating,...
What’s the best colour for your brand? – Multi-coloured logo

What’s the best colour for your brand? – Multi-coloured logo

Is a multi-coloured logo right for your brand and will it attract your target customer?  Some of the world’s largest brands are colourful. Microsoft, Google, Ebay – what do they all have in common? They are internet or IT brands. Colourful logos are a relatively...
What is the best colour for your brand? – Yellow

What is the best colour for your brand? – Yellow

Prior to using Yellow in business, you need to understand the traits and qualities of the colour to decide if it will create the right message for your target market. Yellow is a warm and happy colour, the colour of sunshine, which creates a sense of cheerfulness and...
What is the best colour for your brand? – Orange

What is the best colour for your brand? – Orange

So, as Autumn approaches I have chosen Orange as the next brand colour to discuss. To begin with, it is a warm, vibrant and flamboyant colour. It is energy combined with fun, the colour of the risk-taker, the extrovert and the uninhibited. Orange is the colour of...
What is the best colour for your brand? – Green

What is the best colour for your brand? – Green

As we have just entered summer, I think the most appropriate colour to learn about is Green – the colour of nature. It symbolises growth, harmony, freshness, new life and fertility. Green has strong emotional correspondence with safety. Psychologically it...