Responsive Logo Design: What does this mean and is your logo responsive?
What’s responsive logo design? Responsive logo design is the buzz trend in corporate identity for 2018/2019. Logos must now work across a variety of media and marketing channels. Both online and offline. A one-size-fits-all logo just doesn’t cut it...
What is branding? Creating a strong brand.
What is branding and how can you create a successful brand for your business? So, what is branding? Branding is the process of connecting good strategy with good creativity. Branding consists of not just a logo, but the entire outward perception of your...
What’s the best colour for your brand? – Black logo
If you’re using a Black logo for your brand, you need to understand the traits, qualities and mood that it evokes, along with it’s psychological meaning. Psychologically Black means authority, power and control. In many situations it can be intimidating,...
What’s the best colour for your brand? – Multi-coloured logo
Is a multi-coloured logo right for your brand and will it attract your target customer? Some of the world’s largest brands are colourful. Microsoft, Google, Ebay – what do they all have in common? They are internet or IT brands. Colourful logos are a relatively...
What is the best colour for your brand? – Yellow
Prior to using Yellow in business, you need to understand the traits and qualities of the colour to decide if it will create the right message for your target market. Yellow is a warm and happy colour, the colour of sunshine, which creates a sense of cheerfulness and...
What is the best colour for your brand? – Orange
So, as Autumn approaches I have chosen Orange as the next brand colour to discuss. To begin with, it is a warm, vibrant and flamboyant colour. It is energy combined with fun, the colour of the risk-taker, the extrovert and the uninhibited. Orange is the colour of...
What is the best colour for your brand? – Green
As we have just entered summer, I think the most appropriate colour to learn about is Green – the colour of nature. It symbolises growth, harmony, freshness, new life and fertility. Green has strong emotional correspondence with safety. Psychologically it...
What is the best colour for your brand? – Red
So – many of you that know me well will know that Red is my favourite colour. Why? Well, to begin with, red is a warm and positive colour, a very physical colour which draws attention to itself and calls for action to be taken. Somewhat like myself! Red is the...
What is the best colour for your brand? – Blue
BEST COLOUR FOR YOUR BRAND Over the coming weeks, I shall be enlightening you with a series of articles on colour. These blogs will help you ascertain which is the best colour for your brand and business. The obvious place to start is with the most popular colour in...
Brand Strategy
In order for your clients to understand your brand, you must fully understand it yourself. I have put together this branding exercise to help you refine and clarify your brand strategy. If you find it hard to work on it on your own, why not contact me and we can work...
