A Purple logo: Is it the best colour for your brand?

A Purple logo: Is it the best colour for your brand?

Do you have a purple logo? If yes, then read on to see if it’s the right colour for your brand. Purple is a secondary colour, created by mixing two primary colours (red & blue). It’s directly opposite yellow on the colour wheel. Countries throughout...
Is Magenta a good colour for your brand?

Is Magenta a good colour for your brand?

Magenta is a purplish, pinkish colour that works well in both RBG (digital) and CMYK (print). It’s been a while since I wrote about colour, so I thought I’d write about some of the less popular choices, but by no means less vibrant! This month I thought...
Choosing the best website colours for an effective brand

Choosing the best website colours for an effective brand

BEST WEBSITE COLOURS This week, I was approached by American design firm, My Biz Niche, asking if their infographic was suitable for my blog. I was immediately impressed with the infographic. It details some great statistics and information on the best website colours...
What’s the best colour for your brand? – Black logo

What’s the best colour for your brand? – Black logo

If you’re using a Black logo for your brand, you need to understand the traits, qualities and mood that it evokes, along with it’s psychological meaning. Psychologically Black means authority, power and control. In many situations it can be intimidating,...
What’s the best colour for your brand? – Multi-coloured logo

What’s the best colour for your brand? – Multi-coloured logo

Is a multi-coloured logo right for your brand and will it attract your target customer?  Some of the world’s largest brands are colourful. Microsoft, Google, Ebay – what do they all have in common? They are internet or IT brands. Colourful logos are a relatively...
Colour by gender

Colour by gender

COLOUR BY GENDER As part of my colour-themed posts, I got to thinking about whether there’s a big difference in colour preferences between the sexes. Over the past week or so, I have been researching a little about colour and gender to see if I could find any...
What is the best colour for your brand? – Yellow

What is the best colour for your brand? – Yellow

Prior to using Yellow in business, you need to understand the traits and qualities of the colour to decide if it will create the right message for your target market. Yellow is a warm and happy colour, the colour of sunshine, which creates a sense of cheerfulness and...
What is the best colour for your brand? – Orange

What is the best colour for your brand? – Orange

So, as Autumn approaches I have chosen Orange as the next brand colour to discuss. To begin with, it is a warm, vibrant and flamboyant colour. It is energy combined with fun, the colour of the risk-taker, the extrovert and the uninhibited. Orange is the colour of...
What is the best colour for your brand? – Green

What is the best colour for your brand? – Green

As we have just entered summer, I think the most appropriate colour to learn about is Green – the colour of nature. It symbolises growth, harmony, freshness, new life and fertility. Green has strong emotional correspondence with safety. Psychologically it...
What is the best colour for your brand? – Red

What is the best colour for your brand? – Red

So – many of you that know me well will know that Red is my favourite colour. Why? Well, to begin with, red is a warm and positive colour, a very physical colour which draws attention to itself and calls for action to be taken. Somewhat like myself! Red is the...
What is the best colour for your brand? – Blue

What is the best colour for your brand? – Blue

BEST COLOUR FOR YOUR BRAND Over the coming weeks, I shall be enlightening you with a series of articles on colour. These blogs will help you ascertain which is the best colour for your brand and business. The obvious place to start is with the most popular colour in...