1% better every day: our CSR initiative

1% better every day: our CSR initiative

Have you read Atomic Habits by James Clear? If you have, you’ll understand what and where I’m coming from in this post. I read it earlier this year and it really helped me understand how to create good habits for myself, for work and for my teenage son....
Why does graphic design matter?

Why does graphic design matter?

Are you launching a new business, product, or service? Or perhaps you are about to embark on a business rebrand. You may wonder how integral graphic design is to your company’s success. At its best, graphic design can be a critical way to help you communicate...
What pages do I need on my website?

What pages do I need on my website?

Are you wondering, ‘What pages do I need on my website?’, then you’ve come to the right place.  Are you about to launch your business? Or perhaps you’re in the midst of a business overhaul? It’s time to create a website that fits your business requirements. Firstly,...
Does your business need a Brand Audit?

Does your business need a Brand Audit?

Which businesses would benefit from a Brand Audit? An established business that has been trading for 5+ years would benefit from a Brand Audit. If the brand has not been reviewed within the past 5-10 years it is likely to be outdated. Visuals and graphics could be...
What is brand visual identity?

What is brand visual identity?

Brand visual identity is a visual representation of your brand. It brings the brand to life in a visual sense. And helps form the basis of how you want people to perceive you. In a nutshell, Visual Identity includes anything visual that you produce for your brand....
Design Tips 1: grids, white space, keeping it simple and much more…

Design Tips 1: grids, white space, keeping it simple and much more…

DESIGN TIPS by Angela Zeballos THE AZ.DESIGN FUNDAMENTALS Now with online tools such as Canva, PicMonkey and Piktochart, it’s very simple to create your own stunning graphics for your digital marketing. Without doing myself out of work, I would like to share with you...
Ten Principles for Good Design

Ten Principles for Good Design

Dieter Rams is a German industrial designer who was responsible for the design of Braun’s consumer products for many years. In the 1970’s, he asked the question “Is my design a good design?”, and as a result he developed the 10 principles of good design. Ram’s...
Rebrand or Brand Refresh?

Rebrand or Brand Refresh?

BRAND REFRESH Is your logo out of date? Marketing feeling a little stale? Sales drying out? A brand refresh will help your business thrive. A brand refresh is a makeover for your company. Think of it as a better haircut. A new look that transforms how a person is...
Content and design – how do they work together on your website?

Content and design – how do they work together on your website?

When it comes to creating or re-designing your business website, what should you invest in? Should you pay to have your website professionally designed and branded? Should you hire a copywriter to write all your copy? What should you do first? Ideally, you should do...
Four secrets to double your income and grow your business

Four secrets to double your income and grow your business

GROW YOUR BUSINESS GUEST BLOG FROM MARGARET GUILLEN AT MGCOACH.CO.UK If you are regular reader of my blog, you’ll know I love to have guest bloggers who can provide expertise in other areas of your business, not just brand and design. The key to a solid brand is...
Graphic Design Tips 2: colour messaging, fonts, text and grammar

Graphic Design Tips 2: colour messaging, fonts, text and grammar

THE AZ.DESIGN FUNDAMENTALS. part 2 Now with online tools such as Canva, PicMonkey and Piktochart, it’s very simple to create your own stunning graphics for your digital marketing. Without doing myself out of work, I would like to share with you some key design tips to...
The power of an infographic

The power of an infographic

Why should you use infographics to deliver your key messages? What is an infographic? Infographics are images that relay information in a visual format. Usually while using an illustrative style with cartoon-like characters combined with charts and diagrams. This...
the az.design process

the az.design process

DESIGN PROCESS I understand that no two projects are the same and aim to create an effective and memorable brand by following a simple five-stage design process. 1. Discovery We kick off with a briefing meeting to run through our client questionnaire with you. I...