Are you wondering, ‘What pages do I need on my website?’, then you’ve come to the right place.
Are you about to launch your business? Or perhaps you’re in the midst of a business overhaul? It’s time to create a website that fits your business requirements. Firstly, to begin building and designing your website, your content needs to be ready to go with the desired structure established.
Content with your audience in mind
Before we get started, let’s discuss audience pain points. These help you to target your audience, then provide the answer to their problems. You’re providing a service or product that remedies these pain points, but now you need to get that across in your messaging. This is critical for your website.
Furthermore, you will need to consider what your audience needs to gain from visiting your website. It’s vital to establish and build a trusting relationship between your business and your audience. You need to hook them in and make the content relate to them. Most importantly, you’ll need compelling copy that causes your audience to take the action you desire.
So, what pages do I need on my website?
We have detailed the most common pages required on a website. This will help you decide on your structure and enable you to think about how to tailor your content to your specific audience.
- SERVICES / PRODUCT
- SOCIAL PROOF
- BLOG / NEWS
1. The Homepage
The homepage is often the most visited page on a website, and so it needs to make a lasting impression. After viewing the homepage, your audience should get a clear idea about what your business does and offers. They also need to see from the start that you are the answer to their problems.
The copy on here needs to be concise and succinct. You also need to make a great first impression, as often this is the first page a visitor sees and will determine if they stay or click off. Try and get some of your brand’s personality into the copy too, to give the audience a snippet into what your business is about.
Often referred to as the contents page of the website, the homepage has clear Call to Actions (CTA’s) that send your audience to other pages on your website. For smaller websites, this page can also include a brief explanation of your company’s core message and values. If you choose to include this content on your homepage, aim to appeal to your audience’s pain points and establish how your business will be beneficial in meeting their specific needs.
2. About page: Aka your business story
Whether you’re a solopreneur or an SME, this is the ideal section of your website to tell the story of your business. Talk about the foundations from the ground up. From where the seeds of your business began, to how it was set up and the background behind it. Share your ethos and values to pull your customer on a journey. Above all, let people know, like and trust you.
Use bold statements that decorate your brand’s vision and accomplishments. Have you won awards? Include them! An about page is your chance to emotively connect with your audience, taking them on the story. If you have a mission, share it.
Mention why exactly your client’s needs drive your business, making sure to use empathetic language. Discuss what makes your service unique in responding to customer pain points.
This section is also your opportunity to add personality to your branding. Include information on your team members, the roles they play and the value they add to your company. Explore discussing their personal values and interests and how these aids and support the service provided. If you are looking for new staff, display this information. Other content, such as client testimonials, is beneficial as this page will be viewed by most.
3. Your Services/ Products
This page is essential for converting a browser into a client or customer. Use your wording extremely carefully and make it persuasive and compelling. This is your chance to shine. Use the power of social proof by demonstrating case studies. You could also use a portfolio too if this suits your business better.
Use this page to discuss what products or services you offer. You may feel you need separate pages if you offer a larger quantity of services or tailor different services to different target audiences.
Again, be sure to use empathetic language, appealing to your clients by resonating with their needs. Your words should make them confident you are supplying a solution. We would recommend adding testimonials of your products or services to these pages. Or if you have a large number of testimonials, consider a separate page for these.
4. A page for social proof: Your client’s story
This page could include case studies, work examples or testimonials.
Use this opportunity to tell the importance of your company’s story from your clients’ perspective. This will aid the emotive connection between your clients and your business by resonating with the clients. By proving you answer pain points, it also displays a sense of trust and reliability.
Use either scenarios, examples, or reviews to help tell your client’s story. You could even show visuals for a greater impact of the end result. Social proof is incredibly impactful to an audience. It will help showcase how you have made a difference in previous clients or customer’s lives. Most importantly, the use of empathic language here will help your business to resonate with your audience.
5. Blog or News page
Blog posts are extremely beneficial for businesses. Not only do they increase the trust factor, but it gives you a chance to offer your audience valuable useful content. They can also help you boost your SEO ranking when combined with the right wording and phrases. The blog posts should entertain, inform and educate your audience. Above all, they should give your website added value to keep your audience returning for more.
Are you willing to include a blog on your site? We would recommend one blog post per month as a minimum. You can use your blog to share your company’s progress and share your latest news. You can also use it to help launch new services and products, or expansion of your market. Whilst discussing your website design and requirements, we can also discuss the pros and cons of a blog with you and what it should include.
6. Contact page / Call to action page
How would you like your audience to get in contact with you? Now is the time to think about your customer’s journey. A separate contact section with a concise call to action can aid your relationship with your audience. It also provides you with clear and digestible navigation to your site.
Use this page to gather basic contact information for easy contact and improved communication. You could include email address, phone number and name for a basic contact form. This page could also link to a calendar booking system, such as Calendly, for your audience to book their discovery call.
Choosing a title for your pages
When choosing a title, it’s important to think about SEO. You want clear and digestible content that is easy for your audience to navigate. This will help to enhance your customer’s experience. SEO agencies can help you to decide on page titles for your website. Here at AZ Design, we work closely with SEO experts.
I hope this article has helped answer the question ‘What pages do I need for my website?’. If you feel you would gain from some tips from a professional copywriter, you can check out my recommended associates here. We would be happy to recommend someone who can best advise you in your specific line of business.
Are you ready to start designing your website? Get in touch today.