F4SG: City of London Corporation
Branding and website for a new sustainable initiative
The City of London Corporation approached az.design for a pitch proposal to create a brand for a new sustainable initiative called ‘Finance for Sustainable Growth’ or F4SG for short. They also needed an easy-to-update website and accessible PDF report for the new project. We won the pitch due to recommendations from other departments and colleagues within the City of London Corporation and meeting the budget requirements. See how we created a slick new platform for this brand-new initiative.
WORK CARRIED OUT
Logo design
Visual identity
Brand guidelines
Accessible report PDF
WordPress website design+build
Brief
The City of London Corporation approached az.design for a pitch proposal to create a brand and build a website for a new sustainable initiative with their partners in the North East – the initiative was called ‘Finance for Sustainable Growth’. We needed to provide something slick, user friendly and attention-grabbing to ensure the audience acted after seeing the website and initiative.
Strategy
We won the pitch due to recommendations from other departments and colleagues within the City of London Corporation as we have produced several reports for them in the past. This, alongside our promptness, willingness to discuss their requirements on a call, friendly rapport and competitive pricing is what helped us to stand out against our competitors.
The project had tight deadlines and included: branding, visual identity, brand guidelines PDF, an accessible report, and a website design and build. An aspect that made this project unique was the accessibility checks that the website and PDF needed to adhere to, due to it being a government initiative.
Results
“We now have a slick new platform, which looks great on top of being functional, as well as a great brand for our project.”
The final result is a functional, user friendly platform to generate interest of the ‘Finance for Sustainable Growth’ initiative and branding that stands out. The branding and website received fantastic praise from all partners involved in the project at the launch party. The client has since been able to add additional articles and posts on the site, helping it to grow even more traction and attention from the audience. The user-friendly site will help this government imitative to grow, with the team being able to add additional content whenever desired.
The Director of the Innovation & Growth department personally reached out to say he thought the design was great, which is something that has never happened before. At az.design to have such praise is one of the highest achievements.
“What made us happiest about working with az.design was the friendliness of Angela, flexibility with deadlines, changes and the direction and advice given by Angela with designing, amazing quality of the finished product.
I am particularly impressed with the design and the brand created for the project. Other websites have been created in the past and they did not look nearly as good.
I would recommend az.design because you get guaranteed quality of the finished product, as well as a smooth and pleasant working relationship with Angela.
If you are considering using az.design, expect a great finished product and trust Angela with her ideas!”
– INES RIGNI