Welcome to our brand blog.

This blog contains useful articles and insights relating to strategic branding, graphic design and web design. With guest blogs from our associates you can keep up to speed with the latest tips on everything from colour trends, to social media marketing and SEO.

Guidelines for what makes a strong brand name

Guidelines for what makes a strong brand name

People often say, “don’t judge a book by it's cover.” The reality however, is that the cover is what initially draws us in and stays most easily ingrained in our memories. In the same way, your brand name has the ability to make a lasting first impression on all who...

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1% better every day: our CSR initiative

1% better every day: our CSR initiative

Have you read Atomic Habits by James Clear? If you have, you'll understand what and where I'm coming from in this post. I read it earlier this year and it really helped me understand how to create good habits for myself, for work and for my teenage son. I'll tell you...

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Why does graphic design matter?

Why does graphic design matter?

Are you launching a new business, product, or service? Or perhaps you are about to embark on a business rebrand. You may wonder how integral graphic design is to your company’s success. At its best, graphic design can be a critical way to help you communicate...

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What pages do I need on my website?

What pages do I need on my website?

Are you wondering, ‘What pages do I need on my website?’, then you’ve come to the right place.  Are you about to launch your business? Or perhaps you’re in the midst of a business overhaul? It’s time to create a website that fits your business requirements. Firstly,...

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Why do companies rebrand themselves?

Why do companies rebrand themselves?

You’ve set your business up, created a logo, chosen colours and fonts, that’s it right? That’s your brand and your business. During your business journey, you start to hear about rebrands. Why do companies rebrand themselves? Surely that’s just for the big companies,...

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Does your business need a Brand Audit?

Does your business need a Brand Audit?

Which businesses would benefit from a Brand Audit? An established business that has been trading for 5+ years would benefit from a Brand Audit. If the brand has not been reviewed within the past 5-10 years it is likely to be outdated. Visuals and graphics could be...

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What is brand visual identity?

What is brand visual identity?

Brand visual identity is a visual representation of your brand. It brings the brand to life in a visual sense. And helps form the basis of how you want people to perceive you. In a nutshell, Visual Identity includes anything visual that you produce for your brand....

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What is brand identity? The power of your brand

What is brand identity? The power of your brand

The power of your brand and why you need to get it right What is brand identity? Or what is branding? These questions can often provoke the reaction ‘er, what…?’ or more often, a huge yawn. But brand identity is one of the most important aspects of building a...

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Simple Website Design Tips

Simple Website Design Tips

Due to popular demand, here's an updated post on my top five fav website design tips. I don't often write about website design, as our primary focus at az.design is branding combined with slick graphic design. However, I actually studied website design and development...

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A Purple logo: Is it the best colour for your brand?

A Purple logo: Is it the best colour for your brand?

Do you have a purple logo? If yes, then read on to see if it's the right colour for your brand. Purple is a secondary colour, created by mixing two primary colours (red & blue). It's directly opposite yellow on the colour wheel. Countries throughout the world use...

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Why do you need Brand Guidelines?

Why do you need Brand Guidelines?

I recently did a couple of talks and workshops on why it'm important to have brand guidelines, whether you're a mega brand, SME or single-owner business. In this article I explain the key takeaways from the talks. 1. What are Brand Guidelines? Brand Guidelines – also...

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Brand Blog by Angela Zeballos

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