Welcome to my brand design blog.
This blog contains useful articles and insights all related to strategic branding and graphic design. There’s also a few articles on website design and website best practice. And every now and then, a guest blogger will appear talking about their area of expertise.
What is branding? Creating a strong brand.
What is branding and how can you create a successful brand for your business? So, what is branding? Branding is the process of connecting good strategy with good creativity. Branding consists of not just a logo, but the entire outward perception of your...
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What is brand identity? The power of your brand
The power of your brand and why you need to get it right What is brand identity? Or what is branding? These questions can often provoke the reaction ‘er, what…?’ or more often, a huge yawn. But brand identity is one of the most important aspects of building a...
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Graphic Design Tips 2: colour messaging, fonts, text and grammar
THE AZ.DESIGN FUNDAMENTALS. part 2 Now with online tools such as Canva, PicMonkey and Piktochart, it’s very simple to create your own stunning graphics for your digital marketing. Without doing myself out of work, I would like to share with you some key design tips to...
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Design Tips 1: grids, white space, keeping it simple and much more…
DESIGN TIPS by Angela Zeballos THE AZ.DESIGN FUNDAMENTALS Now with online tools such as Canva, PicMonkey and Piktochart, it’s very simple to create your own stunning graphics for your digital marketing. Without doing myself out of work, I would like to share with you...
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Simple Website Design Tips
Welcome to my first post on website design tips. I don't often write about website design, as my primary focus at az.design is branding combined with slick graphic design. However, I actually studied website design and development as a segment of my degree at...
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The power of an infographic
Why should you use infographics to deliver your key messages? What is an infographic? Infographics are images that relay information in a visual format. Usually while using an illustrative style with cartoon-like characters combined with charts and diagrams. This...
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What’s the best colour for your brand? – Black logo
If you’re using a Black logo for your brand, you need to understand the traits, qualities and mood that it evokes, along with it's psychological meaning. Psychologically Black means authority, power and control. In many situations it can be intimidating, unfriendly...
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What’s the best colour for your brand? – Multi-coloured logo
Is a multi-coloured logo right for your brand and will it attract your target customer? Some of the world's largest brands are colourful. Microsoft, Google, Ebay – what do they all have in common? They are internet or IT brands. Colourful logos are a relatively new...
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