Welcome to our brand blog.
This blog contains useful articles and insights relating to strategic branding, graphic design and web design. With guest blogs from our associates you can keep up to speed with the latest tips on everything from colour trends, to social media marketing and SEO.
A Purple logo: Is it the best colour for your brand?
Do you have a purple logo? If yes, then read on to see if it's the right colour for your brand. Purple is a secondary colour, created by mixing two primary colours (red & blue). It's directly opposite yellow on the colour wheel. Countries throughout the world use...
Why do you need Brand Guidelines?
I recently did a couple of talks and workshops on why it'm important to have brand guidelines, whether you're a mega brand, SME or single-owner business. In this article I explain the key takeaways from the talks. 1. What are Brand Guidelines? Brand Guidelines – also...
Design Tips 1: grids, white space, keeping it simple and much more…
DESIGN TIPS by Angela Zeballos THE AZ.DESIGN FUNDAMENTALS Now with online tools such as Canva, PicMonkey and Piktochart, it’s very simple to create your own stunning graphics for your digital marketing. Without doing myself out of work, I would like to share with you...
Reasons to Rebrand
I often get asked, "What are the main reasons to rebrand?" So, I thought I would write a blog post on the topic which should provide some clarity on the subject. A rebrand can feel like a fresh beginning, but it’s not always necessary or beneficial. Just because you...
Does your business need a Brand Audit?
Which businesses would benefit from a Brand Audit? An established business, which has been trading for 5+ years would benefit from a Brand Audit. If the brand has not been reviewed within the past 5-10 years it is likely to be outdated. Visuals and graphics could be...
Ten Principles for Good Design
Dieter Rams is a German industrial designer who was responsible for the design of Braun’s consumer products for many years. In the 1970’s, he asked the question “Is my design a good design?”, and as a result he developed the 10 principles of good design. Ram’s...
Top 5 Brands of 2019
Ok we’re halfway through January 2020, but I thought I’d write a quick blogpost on the stand out brands of 2019. A mixture of brands that touched me personally in 2019 and also brands that seem to stand out to many as being successful. 1. A brand that makes the...
The value of a strong Brand
Whether we realise it or not, many of the purchases we make are influenced by brand and design. From the clothes we wear and the food we buy, to the restaurants we eat in and the gyms we frequent; our choices as consumers increasingly define who we are and how others...
Rebrand or Brand Refresh?
BRAND REFRESH Is your logo out of date? Marketing feeling a little stale? Sales drying out? A brand refresh will help your business thrive. A brand refresh is a makeover for your company. Think of it as a better haircut. A new look that transforms how a person is...
Is Magenta a good colour for your brand?
Magenta is a purplish, pinkish colour that works well in both RBG (digital) and CMYK (print). It's been a while since I wrote about colour, so I thought I'd write about some of the less popular choices, but by no means less vibrant! This month I thought I'd focus on...
Tonal clarity: how to shape your voice to suit your brand
How to shape your voice to suit your brand was written by Morwenna Lawson, who uses several different writing voices in her role as freelance writer at wordfairy.co.uk. Having recently worked together on a project, I asked Mo if she would like to write a blog post for...
Headshot advice for your brand image
A good business headshot helps you communicate in a nanosecond who you are and what you do. As I've just commissioned new headshots for myself and am happy with the results, I thought it would be useful to write a blog and provide some headshot advice for...
