Welcome to our brand blog.
This blog contains useful articles and insights relating to strategic branding, graphic design and web design. With guest blogs from our associates you can keep up to speed with the latest tips on everything from colour trends, to social media marketing and SEO.
What’s included in a brand visual identity?
When it comes to branding, what you are doing is giving your company a unique visual identity. A brand visual identity is important. It’s what makes you stand out from the crowd and attracts new customers. A brand visual representation of your business also reassures...
The four benefits of data visualisation
Did you know the human brain reacts well to visuals and patterns? In fact, our brains process images 60,000 times faster than text. That's why we've seen such a rise in data visualisation. Without visual representation, the human brain has difficulty absorbing and...
Squarespace, Wix or WordPress?
What sites are out there to help you bring your brand to life? Are wanting to choose a website with a free trial before committing to paid plans? Which is the best when it comes to your time and money? Squarespace, Wix, or WordPress? When it comes to growing your...
Six tips on how to find a good graphic designer
The realm of graphic design can be daunting if you are unfamiliar with the industry. Allowing someone control over such an important element of your business’ branding may have you feeling unsure. Especially when it comes to figuring out where to start or how to find...
Best website trends for 2022
Your website is the online shop front for your business. You know it’s vital to have your audience in mind when designing your website. Especially when it comes to meeting their needs. Your website is a crucial aspect of marketing, it’s what helps to draw people in....
Four latest branding trends for 2022
Keeping up with the latest branding trends helps to secure the success of your marketing strategies as a long-term solution. What is the importance of branding in a modern market? It's crucial you're knowledgeable of brand and design changes in your specific marketing...
To blog or not to blog? Should you have a blog on your website?
A common question that weighs heavy on every new and experienced business owner is, "Should you have a blog on your website?" Spoiler alert, the answer is yes. Yes, you should. Creating a blog isn't as complex as you may think. However, it can help you reach a whole...
When’s the right time to look at your start-up business branding?
When’s the right time to look at your start-up business branding? The short answer is right now! If you own a start-up business and the idea of branding is beginning to creep into your mind, it’s a good idea to get a head start. Perhaps you feel sales should be your...
Guidelines for what makes a strong brand name
People often say, “don’t judge a book by it's cover.” The reality however, is that the cover is what initially draws us in and stays most easily ingrained in our memories. In the same way, your brand name has the ability to make a lasting first impression on all who...
1% better every day: our CSR initiative
Have you read Atomic Habits by James Clear? If you have, you'll understand what and where I'm coming from in this post. I read it earlier this year and it really helped me understand how to create good habits for myself, for work and for my teenage son. I'll tell you...
Why does graphic design matter?
Are you launching a new business, product, or service? Or perhaps you are about to embark on a business rebrand. You may wonder how integral graphic design is to your company’s success. At its best, graphic design can be a critical way to help you communicate...
What pages do I need on my website?
Are you wondering, ‘What pages do I need on my website?’, then you’ve come to the right place. Are you about to launch your business? Or perhaps you’re in the midst of a business overhaul? It’s time to create a website that fits your business requirements. Firstly,...