It’s no secret that access to effective artificial intelligence (AI) has boomed over the last year, hugely influencing the design landscape. We’ll see more graphics and logos influenced by AI in 2024 as brands catch up with the technology. Having said that, consumers...
Embarking on a journey in the business world is an exhilarating roller coaster of an experience, filled with challenges, victories, and continuous learning. After a decade of navigating the entrepreneurial landscape, I’ve distilled my experiences into 10...
Graphic design is the technique of creating visual content that conveys a message to a specific target audience. However, graphic design is much deeper than simply producing pretty pictures. Graphic designers are creative problem solvers. Graphic design problem...
How it all began… Wow, 10 bloomin’ years! Not quite sure where the time has gone. It’s passed so quickly, but if I think back to everything that’s happened, I’ve managed to action and achieve a sh*tload in the last decade… People often ask me why I decided to...
Brands are representing themselves on more platforms than ever. With this in mind, graphic design is continuously evolving and innovating across industries. What has caught our eye, is the ask of businesses to show authenticity and personality through design in order...
When it comes to branding, what you are doing is giving your company a unique visual identity. A brand visual identity is important. It’s what makes you stand out from the crowd and attracts new customers. A brand visual representation of your business also reassures...
When you look to build a website, there will always be concern about how much it is going to cost to build it. The first thing we often do when stuck on a problem is turn to Google and frantically type ‘How much does it cost to build a website UK?’. Well, to save the...
When you’re first starting out, the option to do a DIY brand is the first thing that comes to mind. Usually, this is so you can save money when you’re launching your business. Doing it yourself can dominate the idea of reaching out to an expert. However, does it...
The realm of graphic design can be daunting if you are unfamiliar with the industry. Allowing someone control over such an important element of your business’ branding may have you feeling unsure. Especially when it comes to figuring out where to start or how to find...
Keeping up with the latest branding trends helps to secure the success of your marketing strategies as a long-term solution. What is the importance of branding in a modern market? It’s crucial you’re knowledgeable of brand and design changes in your...
When’s the right time to look at your start-up business branding? The short answer is right now! If you own a start-up business and the idea of branding is beginning to creep into your mind, it’s a good idea to get a head start. Perhaps you feel sales should be your...
People often say, “don’t judge a book by it’s cover.” The reality however, is that the cover is what initially draws us in and stays most easily ingrained in our memories. In the same way, your brand name has the ability to make a lasting first impression on all...
Have you read Atomic Habits by James Clear? If you have, you’ll understand what and where I’m coming from in this post. I read it earlier this year and it really helped me understand how to create good habits for myself, for work and for my teenage son....
You’ve set your business up, created a logo, chosen colours and fonts, that’s it right? That’s your brand and your business. During your business journey, you start to hear about rebrands. Why do companies rebrand themselves? Surely that’s just for the big companies,...
Which businesses would benefit from a Brand Audit? An established business that has been trading for 5+ years would benefit from a Brand Audit. If the brand has not been reviewed within the past 5-10 years it is likely to be outdated. Visuals and graphics could be...
Brand visual identity is a visual representation of your brand. It brings the brand to life in a visual sense. And helps form the basis of how you want people to perceive you. In a nutshell, Visual Identity includes anything visual that you produce for your brand....
The power of your brand and why you need to get it right What is brand identity? Or what is branding? These questions can often provoke the reaction ‘er, what…?’ or more often, a huge yawn. But brand identity is one of the most important aspects of building a...
I recently did a couple of talks and workshops on why it’m important to have brand guidelines, whether you’re a mega brand, SME or single-owner business. In this article I explain the key takeaways from the talks. 1. What are Brand Guidelines? Brand...
I often get asked, “What are the main reasons to rebrand?” So, I thought I would write a blog post on the topic which should provide some clarity on the subject. A rebrand can feel like a fresh beginning, but it’s not always necessary or beneficial. Just...
Dieter Rams is a German industrial designer who was responsible for the design of Braun’s consumer products for many years. In the 1970’s, he asked the question “Is my design a good design?”, and as a result he developed the 10 principles of good design. Ram’s...
This website uses cookies to give you the best experience. READ MOREACCEPT
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.