What’s included in a brand visual identity?
When it comes to branding, what you are doing is giving your company a unique visual identity. A brand visual identity is important. It’s what makes you stand out from the crowd and attracts new customers. A brand visual representation of your business also reassures...
Celebrating 10 years in business in 2023
How it all began… Wow, 10 bloomin’ years! Not quite sure where the time has gone. It’s passed so quickly, but if I think back to everything that’s happened, I’ve managed to action and achieve a sh*tload in the last decade… People often ask me why I decided to...
2023 graphic design trends
Brands are representing themselves on more platforms than ever. With this in mind, graphic design is continuously evolving and innovating across industries. What has caught our eye, is the ask of businesses to show authenticity and personality through design in order...
Creative problem solving in graphic design
Graphic design is the technique of creating visual content that conveys a message to a specific target audience. However, graphic design is much deeper than simply producing pretty pictures. Graphic designers are creative problem solvers. Graphic design problem...
How much does it cost to build a website in the UK?
When you look to build a website, there will always be concern about how much it is going to cost to build it. The first thing we often do when stuck on a problem is turn to Google and frantically type ‘How much does it cost to build a website UK?’. Well, to save the...
DIY Brand Vs Using an Expert – An Honest Comparison
When you’re first starting out, the option to do a DIY brand is the first thing that comes to mind. Usually, this is so you can save money when you’re launching your business. Doing it yourself can dominate the idea of reaching out to an expert. However, does it...
Six tips on how to find a good graphic designer
The realm of graphic design can be daunting if you are unfamiliar with the industry. Allowing someone control over such an important element of your business’ branding may have you feeling unsure. Especially when it comes to figuring out where to start or how to find...
Four latest branding trends for 2022
Keeping up with the latest branding trends helps to secure the success of your marketing strategies as a long-term solution. What is the importance of branding in a modern market? It’s crucial you’re knowledgeable of brand and design changes in your...
When’s the right time to look at your start-up business branding?
When’s the right time to look at your start-up business branding? The short answer is right now! If you own a start-up business and the idea of branding is beginning to creep into your mind, it’s a good idea to get a head start. Perhaps you feel sales should be your...
Guidelines for what makes a strong brand name
People often say, “don’t judge a book by it’s cover.” The reality however, is that the cover is what initially draws us in and stays most easily ingrained in our memories. In the same way, your brand name has the ability to make a lasting first impression on all...
1% better every day: our CSR initiative
Have you read Atomic Habits by James Clear? If you have, you’ll understand what and where I’m coming from in this post. I read it earlier this year and it really helped me understand how to create good habits for myself, for work and for my teenage son....
Why do companies rebrand themselves?
You’ve set your business up, created a logo, chosen colours and fonts, that’s it right? That’s your brand and your business. During your business journey, you start to hear about rebrands. Why do companies rebrand themselves? Surely that’s just for the big companies,...
Does your business need a Brand Audit?
Which businesses would benefit from a Brand Audit? An established business that has been trading for 5+ years would benefit from a Brand Audit. If the brand has not been reviewed within the past 5-10 years it is likely to be outdated. Visuals and graphics could be...
What is brand visual identity?
Brand visual identity is a visual representation of your brand. It brings the brand to life in a visual sense. And helps form the basis of how you want people to perceive you. In a nutshell, Visual Identity includes anything visual that you produce for your brand....
What is brand identity? The power of your brand
The power of your brand and why you need to get it right What is brand identity? Or what is branding? These questions can often provoke the reaction ‘er, what…?’ or more often, a huge yawn. But brand identity is one of the most important aspects of building a...
Why do you need Brand Guidelines?
I recently did a couple of talks and workshops on why it’m important to have brand guidelines, whether you’re a mega brand, SME or single-owner business. In this article I explain the key takeaways from the talks. 1. What are Brand Guidelines? Brand...
Reasons to Rebrand
I often get asked, “What are the main reasons to rebrand?” So, I thought I would write a blog post on the topic which should provide some clarity on the subject. A rebrand can feel like a fresh beginning, but it’s not always necessary or beneficial. Just...
Ten Principles for Good Design
Dieter Rams is a German industrial designer who was responsible for the design of Braun’s consumer products for many years. In the 1970’s, he asked the question “Is my design a good design?”, and as a result he developed the 10 principles of good design. Ram’s...
Top 5 Brands of 2019
Ok we’re halfway through January 2020, but I thought I’d write a quick blogpost on the stand out brands of 2019. A mixture of brands that touched me personally in 2019 and also brands that seem to stand out to many as being successful. 1. A brand that makes the...
