A common question that weighs heavy on every new and experienced business owner is, “Should you have a blog on your website?” Spoiler alert, the answer is yes. Yes, you should.

Creating a blog isn’t as complex as you may think. However, it can help you reach a whole new clientele and boost your business’s reputation very quickly.

Today, blogging is seen as a little old-fashioned compared to how fast-paced social media has become. Blogging can seem inconvenient compared to tweeting or sharing an Instagram post, but this isn’t true. Blogging takes time, but it is this time and effort that you put into a blog/news section that will deliver you commercial power.

Blogging remains a potent tool for your business. Blogging can help build trust, drive traffic, and engage potential customers. Have you just started blogging or are you entirely new to it? This guide will demonstrate the most important reasons your website should have a blog or news section.

Should you have a blog on your website? What is business blogging?

Before we get started, it’s important to stress that business blogging is entirely different from blogging for pleasure.

Business blogging is a successful marketing tactic that helps to promote your business and gain website traffic through blogging.  Just like social media, email marketing, and mail lists, business blogging is a content marketing platform. This helps you to build a strong reputation for your business.

Should you have a blog on your website? Read this book.A great book we recommend reading on how to blog successfully for your business is ‘They Ask You Answer‘ by Marcus Sheridan.

Drive traffic to your website

Do you wish that your website had more visitors? Then starting a blog on your website is a fantastic lead. Blogging is critical if you are a small business website owner.

I’m sure there have been times when you have considered paying for your website to be advertised and boost your SEO (search engine optimisation) That can get far too expensive. So instead, adding a blog regularly can help you gain your desired target audience and enhance the appearance of your website on search engines.

Blogging is an excellent solution to driving genuine traffic and potential clientele to your page. Every time you create a new blog post, you add another page to the index of your website. This means that your website will appear on the search engine results page, driving vast amounts of traffic to your website.

Here are a few things that you should be adding to the blogs on your website to boost your SEO:

  • Titles and keywords help search engines to determine what your site has to offer. Adding keywords means that a blog can help search engines “see” you better. They can understand the content you provide and whom they should send your way.
  • Internal linking. Blogging gives you more opportunities to internally link to other parts of your website. For example, if you create a blog about a service you offer, be sure to link specifically to your page where a reader can purchase or sign up for that service.

Convert traffic into leads

Have you attracted new traffic and potential customers through search results? It’s now essential that you do something with that traffic. This is where blogs get tactical. You have an excellent opportunity to turn your website traffic into a lead rather than just a number.

should you have a blog on your website - marketing funnel

Turning your traffic into a lead is simple. Just make sure that each of your new blog posts has a content-relevant CTA (Call to action). Calls to action can be anything from a free workshop, trial, PDF, or guidebook. However, your call to action must include a form that asks someone to exchange their information for a product, converting them into customers.

We recommend that all your blog posts include a call-to-action button. This will help drive your website traffic into lead generation very quickly.

Should you have a blog on your website to build your email database?

Email marketing is still a very effective way to promote your business and your services. But sometimes, getting an extensive email database can be tricky. Blogging can help you tremendously when building your email marketing database. As soon as your blog content creates leads, these leads will sign up to your CTA’s and find your content trustworthy and engaging.

Blogs will help your business stay at the forefront of your customer’s minds, helping to reinforce your audience’s need to stay updated. In addition, your customers will start looking forward to receiving your email marketing!

Establish an excellent reputation

So, you have a lot to say about your business and the service it offers. Should you have a blog on your website? Absolutely.

Having a blog on your website not only acts as a creative outlet but is also an opportunity for you to establish your business’s reputation. Begin to share blogs about the information in your industry. Then you will soon become recognised as an industry expert and a trusted source.

Aim to discuss pain points and frequent questions asked by customers relevant to your audience. Then you will very quickly build a rapport and trustworthy status. This is one of the most crucial parts of running a business. There is nothing more important than customer relationships and business reputation. Although your website could seem bland and far too basic without a blog, this will NOT help you attract your target audience.

You can use your blog/news section to add video tutorials, case studies and even white papers to highlight and promote your expertise and guide your users.

PCS Instruments website rebrand

PCS Instruments’ website has a useful knowledge section. Click on image above to view our case study on their rebrand project.

Support other social media content

The work that goes into blog content is a lot, let’s not sugar coat it. Writing blogs can take up quite a bit of time! But you can use this to your advantage. Have an original and informative blog post on your website. It will then be the ideal springboard for you to share on your other social media platforms.

Rather than posting brand new content onto your other social media platforms, you can pick apart your blog posts. Link your social media posts right over to your blog post for more information, creating more leads and traffic.

Many websites allow a sharing feature to be added to your blogging content. This is a great way for your visitors to share your content with their contacts. Ultimately, there is no better business publicity than being shared and spoken about by customers/website visitors.

So, should you have a blog on your website?

Adding a blog to your website makes sense, regardless of whether you have a small or large business.

Blogging gives your business great visibility. However, it also provides you with a way to curate other social media content and promote your business on other platforms. As a result, you can boost your SEO, build credibility, increase website traffic, and build a trustworthy report with your target audience.

With az.design we want to help YOU. It doesn’t matter if you’re a big or small business, we can help you create an attractive and informative blog or web design. Do you need a brand refresh or are you starting from scratch? We are here to assist your business’s growth and attraction.

Should you have a blog on your website? Your success is our top priority, which is why setting up a blog will help to see you and your business gain credibility very quickly.

What other pages should you have on your website? Read our blog ‘What pages do I need on my website?‘ to find out.

Would you like to find out more about az.design? Then, you can head over to our website and get in touch with us today.