With over 24 years industry experience under my belt, part of the value I bring to the table is the ability to draw out a solid design brief from my clients. I ask the right questions and challenge perspectives and ideas to refine a clear brief and vision for the...
It’s no secret that access to effective artificial intelligence (AI) has boomed over the last year, hugely influencing the design landscape. We’ll see more graphics and logos influenced by AI in 2024 as brands catch up with the technology. Having said that, consumers...
Embarking on a journey in the business world is an exhilarating roller coaster of an experience, filled with challenges, victories, and continuous learning. After a decade of navigating the entrepreneurial landscape, I’ve distilled my experiences into 10...
Graphic design is the technique of creating visual content that conveys a message to a specific target audience. However, graphic design is much deeper than simply producing pretty pictures. Graphic designers are creative problem solvers. Graphic design problem...
How it all began… Wow, 10 bloomin’ years! Not quite sure where the time has gone. It’s passed so quickly, but if I think back to everything that’s happened, I’ve managed to action and achieve a sh*tload in the last decade… People often ask me why I decided to...
Brands are representing themselves on more platforms than ever. With this in mind, graphic design is continuously evolving and innovating across industries. What has caught our eye, is the ask of businesses to show authenticity and personality through design in order...
When it comes to branding, what you are doing is giving your company a unique visual identity. A brand visual identity is important. It’s what makes you stand out from the crowd and attracts new customers. A brand visual representation of your business also reassures...
When you look to build a website, there will always be concern about how much it is going to cost to build it. The first thing we often do when stuck on a problem is turn to Google and frantically type ‘How much does it cost to build a website UK?’. Well, to save the...
When you’re first starting out, the option to do a DIY brand is the first thing that comes to mind. Usually, this is so you can save money when you’re launching your business. Doing it yourself can dominate the idea of reaching out to an expert. However, does it...
Did you know the human brain reacts well to visuals and patterns? In fact, our brains process images 60,000 times faster than text. That’s why we’ve seen such a rise in data visualisation. Without visual representation, the human brain has difficulty...
The realm of graphic design can be daunting if you are unfamiliar with the industry. Allowing someone control over such an important element of your business’ branding may have you feeling unsure. Especially when it comes to figuring out where to start or how to find...
Your website is the online shop front for your business. You know it’s vital to have your audience in mind when designing your website. Especially when it comes to meeting their needs. Your website is a crucial aspect of marketing, it’s what helps to draw people in....
Keeping up with the latest branding trends helps to secure the success of your marketing strategies as a long-term solution. What is the importance of branding in a modern market? It’s crucial you’re knowledgeable of brand and design changes in your...
A common question that weighs heavy on every new and experienced business owner is, “Should you have a blog on your website?” Spoiler alert, the answer is yes. Yes, you should. Creating a blog isn’t as complex as you may think. However, it can help...
When’s the right time to look at your start-up business branding? The short answer is right now! If you own a start-up business and the idea of branding is beginning to creep into your mind, it’s a good idea to get a head start. Perhaps you feel sales should be your...
Have you read Atomic Habits by James Clear? If you have, you’ll understand what and where I’m coming from in this post. I read it earlier this year and it really helped me understand how to create good habits for myself, for work and for my teenage son....
Are you launching a new business, product, or service? Or perhaps you are about to embark on a business rebrand. You may wonder how integral graphic design is to your company’s success. At its best, graphic design can be a critical way to help you communicate...
Are you wondering, ‘What pages do I need on my website?’, then you’ve come to the right place. Are you about to launch your business? Or perhaps you’re in the midst of a business overhaul? It’s time to create a website that fits your business requirements. Firstly,...
Which businesses would benefit from a Brand Audit? An established business that has been trading for 5+ years would benefit from a Brand Audit. If the brand has not been reviewed within the past 5-10 years it is likely to be outdated. Visuals and graphics could be...
Brand visual identity is a visual representation of your brand. It brings the brand to life in a visual sense. And helps form the basis of how you want people to perceive you. In a nutshell, Visual Identity includes anything visual that you produce for your brand....
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