Ten Principles for Good Design
Dieter Rams is a German industrial designer who was responsible for the design of Braun’s consumer products for many years. In the 1970’s, he asked the question “Is my design a good design?”, and as a result he developed the 10 principles of good design. Ram’s...
Rebrand or Brand Refresh?
BRAND REFRESH Is your logo out of date? Marketing feeling a little stale? Sales drying out? A brand refresh will help your business thrive. A brand refresh is a makeover for your company. Think of it as a better haircut. A new look that transforms how a person is...
Content and design – how do they work together on your website?
When it comes to creating or re-designing your business website, what should you invest in? Should you pay to have your website professionally designed and branded? Should you hire a copywriter to write all your copy? What should you do first? Ideally, you should do...
Four secrets to double your income and grow your business
GROW YOUR BUSINESS GUEST BLOG FROM MARGARET GUILLEN AT MGCOACH.CO.UK If you are regular reader of my blog, you’ll know I love to have guest bloggers who can provide expertise in other areas of your business, not just brand and design. The key to a solid brand is...
Responsive Logo Design: What does this mean and is your logo responsive?
What’s responsive logo design? Responsive logo design is the buzz trend in corporate identity for 2018/2019. Logos must now work across a variety of media and marketing channels. Both online and offline. A one-size-fits-all logo just doesn’t cut it...
Graphic Design Tips 2: colour messaging, fonts, text and grammar
THE AZ.DESIGN FUNDAMENTALS. part 2 Now with online tools such as Canva, PicMonkey and Piktochart, it’s very simple to create your own stunning graphics for your digital marketing. Without doing myself out of work, I would like to share with you some key design tips to...
The power of an infographic
Why should you use infographics to deliver your key messages? What is an infographic? Infographics are images that relay information in a visual format. Usually while using an illustrative style with cartoon-like characters combined with charts and diagrams. This...
the az.design process
DESIGN PROCESS I understand that no two projects are the same and aim to create an effective and memorable brand by following a simple five-stage design process. 1. Discovery We kick off with a briefing meeting to run through our client questionnaire with you. I...
