Is your logo out of date?
Marketing feeling a little stale?
Sales drying out?
A brand refresh will help your business thrive.
A brand refresh is a makeover for your company. Think of it as a better haircut. A new look that transforms how a person is perceived.
A brand refresh updates visual elements within your existing brand. It maintains a visual connection the original brand identity. The logo remains the same, but the visual identity is reviewed and progressed. Therefore, it’s up-to-date and easier to understand. Furthermore, it’s vibrant and modern and most importantly, it’s designed for today’s audience.
KEEP THE LOGO, ALTER THE LOOK
R Whitley & Co Estate Agents approached me to refresh their brand in order to stand out against the competition and attract a younger target market.
ADD NEW MESSAGING AND UPDATE COLOUR PALETTE
Messaging hierarchy, fresh design and a new colour palette when updated all make a positive impact.
Helping Parents Helping Children approached me to help with a brand refresh and flyer design. Just a simple colour change to the logo really made the brand current. Icons using the circular motif were produced. A strong Visual Identity created.
EXPAND THE VISUAL IDENTITY WITH INFOGRAPHICS
Go View London Estate Agents wanted a fresh feel to their brand without changing the logo and colour palette. We looked at producing clean, visual graphics to set them apart from their peers. It also helped promote their key services to their customers in a clear, effective manner.
Azule Finance underwent a dramatic brand overhaul in 2015, however their logo remained virtually untouched. With the use of bespoke illustrations depicting media characters, Azule’s brand transformed from dated and nondescript to fun and on-trend.
Rebranding can sometimes be a complete redesign…
A total rebrand goes beyond the makeover. It’s plastic surgery or a drastic change in hair colour. A new identity and brand strategy for the same company name.
Give&Take Care CIC had a naive logo and brand – produced cheaply when the project was in the early stages. Once the project gained funding, G&TC commissioned a complete brand redesign. We produced a brand new logo with fresh messaging and a new visual system. As a result, this energised the company and established it as a credible business.
Do you need a rebrand or brand refresh?
Are you focusing on new products, services or audiences? Maybe you need to increase visibility within your market? Either drop me an email or pick up the phone and call me. I would love to help you with a brand refresh or brand redesign.
In addition to brand refresh and brand redesign, I also work with start ups to create brilliant brands from scratch. Using my proven brand strategy to make sure we target your brand specifically for your desired audience.