Azule Finance: branding, website & print

Azule is a specialist finance provider for broadcast, lighting, sound, AV and photography. An established business of 10 years, the Azule brand was out-of-date and not reflective of the creative market it caters for. az.design was commissioned to run a brand workshop with the senior team to establish a new brand strategy and then produce a brand refresh based on the findings. The results were a dramatic rebrand using fun, friendly illustration to depict the financing process in a simple, quirky manner. Brand Guidelines were produced and the brand identity was rolled out on all marketing materials including stationary, flyers, adverts, powerpoint presentations, website and exhibition stand.