Azule Finance: branding, website & print
CORPORATE
![azule brand design illustrations for business cards](https://az.design/wp-content/uploads/2017/01/Azule-cards1200x800.jpg)
Azule is a specialist finance provider for broadcast, lighting, sound, AV and photography. An established business of 10 years, the Azule brand was out-of-date and not reflective of the creative market it caters for. az.design was commissioned to run a brand workshop with the senior team to establish a new brand strategy and then produce a brand refresh based on the findings. The results were a dramatic rebrand using fun, friendly illustration to depict the financing process in a simple, quirky manner. Brand Guidelines were produced and the brand identity was rolled out on all marketing materials including stationary, flyers, adverts, powerpoint presentations, website and exhibition stand.
CLIENT Azule Finance
Strategy. Branding. Design. Illustration. Print. Website.
![azule brand guidelines](https://az.design/wp-content/uploads/2017/01/Azule-Brand-Guidelines1.gif)
![azule brand design business cards](https://az.design/wp-content/uploads/2017/01/azule-business-cards2.jpg)
![azule illustration for 404 error page](https://az.design/wp-content/uploads/2017/01/azule-404-illustration.gif)
![azule website design](https://az.design/wp-content/uploads/2017/01/Azule_website1.jpg)
![azule brand strategy - target market avatar](https://az.design/wp-content/uploads/2017/01/azule-brand-guidelines2.gif)
![azule brand design bespoke illustrations](https://az.design/wp-content/uploads/2017/01/azule-business-cards3.jpg)
![azule and zeiss promo leaflet design](https://az.design/wp-content/uploads/2017/01/azule-flyer.jpg)
![azule exhibition stand design](https://az.design/wp-content/uploads/2017/01/BVEstand2016.jpg)