When it comes to content management systems, finding the right platform is important. This is especially true if you’re looking to provide an unbeatable user experience. Building a website is no easy feat. Therefore, sites like WordPress offer completely free services that get businesses started on their journey to creating a website and improving their analytics. This blog will explore why WordPress is the best CMS.

So, why is WordPress one of the best CMS platforms for you?

WordPress is an incredible tool that allows people to create their own WordPress site. The site is user-friendly, high quality and packed full of everything needed for successful customer navigation. Whilst the website initially began as a tool for blog posts, it has drastically transformed into a powerful website builder.

According to a recent survey, WordPress powers 43% of all websites on the internet. So, it’s clear WordPress websites are a hit. However, we’re here to tell you more about why WordPress is the best CMS platform to choose from.

It’s user friendly  

Your web design is possibly one of the most crucial elements of business you need to get right. This is vital to attract traffic to your site and keep them there. As a WordPress developer, it’s important to create a system that is easy to use. In addition, just as creating an easy-to-follow website is for your customers. That’s why this site has the edge over its competitors. WordPress has such a strong sense of simplicity and ease for its users, with improvements being only a click away.

It’s customisable

With so many themes and plugins, WordPress has become a completely customisable system. It’s a system that gives businesses the support they need to grow and develop. This is done without their control being taken away. No one idea is unique and that means businesses are looking for completely different designs when it comes to their site. So, there are over 9,000 WordPress themes for you to look through and choose from.

It’s SEO friendly

Without optimised SEO, bringing in traffic to your website can be difficult. But that’s where WordPress stands out from the crowd as it is built with search engines in mind. To boost this visibility even more, simply use a WordPress SEO plugin and watch your site blow up with visitors.

Have you heard of SEO plugins? An example you might like to investigate is Yoast SEO, a plugin designed to improve your website’s rankings on search engines. This is done with only a small amount of your input as it is automated.

WordPress Plugins take this CMS platform to a whole new level with special tasks and functions that improve your search engine optimisation. So, if you’re looking for both the aesthetic AND visibility, WordPress could be your go-to.

Further evidence of why WordPress is the best CMS

It can measure performance

Knowing how well your site is doing at pulling in traffic is crucial. Especially if you’re looking to constantly improve and adapt your design, features or functionality to cater to new audiences. WordPress allows you to add Google Analytics to your website so that you get regular reports to measure business performance. This way you can measure your performance, set KPIs and adjust as necessary.

It’s mobile friendly  

Over 50% of the world’s internet traffic comes from mobile devices. So, if you have a website that isn’t mobile friendly your performance could be seriously affected. However, WordPress is designed to ensure that doesn’t happen as they have plenty of mobile-friendly themes to choose from.

Why WordPress is the best CMS

Need even more reasons why WordPress is the best CMS platform?

WordPress is a great option for many businesses or individuals. There are many reasons why you will need a website, and WordPress thankfully caters for all. Here’s a range of websites you can create with the WordPress CMS site:

A business website

For a business to increase its reliability, authenticity, and aesthetic, it needs a polished website. This website will act as the final steppingstone in a customer’s online journey. WordPress gives you the freedom you need to create just that and turn your visions into a reality. It offers fully functional designs that will boost the experience of a customer’s journey.

An online store  

During the pandemic, many people turned to the online world to create new businesses. They found different methods of income and so the rise of online stores was a big one. You can advertise your products in a clear and professional way with WordPress. It even has its very own eCommerce: WooCommerce, which is easy to use and navigate.

A blog

Having been originally formed as a blogging tool, WordPress is a fantastic place to start and it’s relatively easy too. Its drag and drop design allows you to build the blog you’ve always dreamt about. All you need is a domain name, and a web hosting account and the rest is simple to follow and instructed by WordPress itself.

A membership website

Many businesses or clubs often require memberships for their customers to get full access to a certain service, product or experience. WordPress allows you to create just that without any prior coding knowledge.

Having been first released in 2003, WordPress has found itself a new wave of popularity every single year. Now, in a time so focused on the digital world WordPress is the best CMS platform and is the blank canvas many businesses start.

More people than ever are relying on technology to carry their businesses forward and appeal to the masses of online users. These are the perfect audience to become site traffic. Whether you’re a professional or a complete beginner, WordPress offers you the necessary tools you need to create something amazing in the most straightforward way possible.

So, if you’re looking to launch a new website, start a blog or promote an online store, you know where to go and what to do.

Will you be creating your own WordPress site? If you want to enlist the services of a professional, get in touch with AZ.design today.


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