Sentient Communications
Rebrand + fresh wordpress website
Daniel wanted his business, ‘Sentient Communications’ to look better, with a sharper website, better logo and to be produced by a professional designer. He enlisted the support of az.design as he felt we spoke the same language.
The brief
Brand consultancy Sentient Communications needed a fresh look and slick website. They had outgrown their logo (drawn on the back of a napkin) after several successful years in business and felt their branding and visual identity required an expert eye.
The WIX website had been created internally and worked well for the first few years in business. However, it was now not fit for purpose with limitations from both a design and SEO perspective. The brief was to redesign the site professionally using a superior CMS platform to focus on a strategic SEO plan without losing the content from the existing site.
Result
To allow for better SEO, we moved the website from Wix to WordPress. This also allowed us to produce a more bespoke design in line with the new slick brand image. Advice on a content template for the website and work section was provided and working alongside PinkSEO.Marketing, we optimised all the pages on the site. The existing blog posts were copied across from the previous Wix website, so that nothing was lost during the development of the new site.
The new brand and website were met with positive reactions upon launch. The transition from old site to new site was seamless without any loss of rankings. Within months of launching, the website appears top for its name in Google as well as top three for several other keywords and subsequent pages.
I’ve worked with many designers over the decades and was so pleased to have chosen Angela for the job. She grasped the brand’s positioning very quickly, establishing a series of idents to choose from which have not only strengthened our brand’s stand-out, but the design has also added to our story.
The transition of sites was painless, and the new look and feel has energised our outlook and put a new gloss on our work. Couldn’t be happier and would certainly recommend az.design.
– DANIEL COHEN
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