R Whitley & Co Estate Agents

Estate agent rebrand for an eighty year old, established agency in West Drayton

R Whitley & Co commissioned a Brand Refresh – updating their Logo and Visual Identity to give it a clean, sophisticated and modern feel. They found that there were new agents in the area who had a cleaner, slicker brand presence and were losing business to them.

WORK CARRIED OUT

Visual identity
Bespoke iconography
Brochure design
Stationery & flyers

Estate Agent Property Particulars
R Whitley & Co Estate Agent Rebrand
R Whitley & Co Estate Agent Rebrand
R Whitley & Co Estate Agent Rebrand
R Whitley & Co Estate Agent Rebrand
R Whitley & Co Estate Agent Rebrand
Estate Agent Brochure Design
Estate Agent Brochure Design
R Whitley & Co Estate Agent Rebrand
R Whitley & Co Estate Agent Rebrand
R Whitley & Co Estate Agent Rebrand
R Whitley & Co Estate Agent Rebrand
Estate Agent Brochure Design
R Whitley & Co Estate Agent Rebrand
R Whitley & Co Estate Agent Rebrand

The brief

Together, we identified their key USP as being an established, friendly, family business with a high tech focus. They wanted the brand to reflect this as well as feeling upmarket and modern.

Once the logo and VI was chosen, detailed brand guidelines were produced to make sure the brand remained consistent across all marketing suppliers. Responsive versions of the logo were produced to work across all digital channels. And emblems were also created to promote their 80-year history in business along with a timeline that features in the brochure and on the website.

Photography was commissioned based on the brand attributes and USP and icons were created to promote their services. Stationary and business cards were designed alongside all other marketing materials; brochure, leaflets, digital adverts, sales boards and property particulars. The branding was then used on the new look website.

Result

A new logo was also created to highlight one of their unique services – Whitley Walkabouts – video walkthroughs of the properties. This is used on their YouTube channel and all videos and had been a real USP offer that helps them stand out from the crowded market.

The new brand has given R Whitley & Co a fresh and bold look and helped increase brand awareness and consequent property listings. We continue to provide on-going design support.

az design

Angela is great at what she does. She takes the time to absorb your requirements face to face and then goes away and works up her designs, adapting them progressively as required. Couldn’t speak highly enough of her!

– JONATHAN WHITLEY Associate Director

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