Grinch X Brigit’s Bakery
The Grinchmas Afternoon Tea Bus Tour brought to life through collaboration and design
Brigit’s Bakery creates London sightseeing bus tours and runs a popular bakery in Covent Garden. AZ Design works with the team in a brand manager capacity – providing creative direction, project and account management services. In order to reach families during the festive season, Brigit’s Bakery partnered with a popular and established children’s cartoon character, The Grinch by Dr. Seuss.
WORK CARRIED OUT
Campaign brand identity
Bus signage
Printed materials
Social media templates
Email newsletter
Website landing page
Brief
Brigit’s Bakery wanted to curate a stand-alone brand using their visual identity and existing brand assets provided by the Dr. Seuss copyrights team. The goal was to produce a collaborative and recognisable brand specifically for The Grinchmas Afternoon Tea Bus Tour.
Result
The brand partnership meant Brigit’s Bakery broadened their audience base and reached new customers during a saturated time of year. By aligning with a trusted brand, the bakery’s reputation was boosted and they saw further growth in all areas of the business. The tour was such a success that it now returning during the festive season every year.
That is a great looking bus! We’d love to use it as a case study to promote our services.
– OWNER OF BUS SIGNAGE FIRM
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