Robin Home Care
Home care branding & website
After five years as part of a franchise, Heritage Healthcare Ealing decided to strike out on their own and become an independent provider of at-home care services. For this, they needed to establish independent visual branding and a memorable name, which encapsulated their ethos and warm approach to delivering care. We’re so glad they came to us.
WORK CARRIED OUT
Naming
Brand Strategy
Logo design
Visual identity
Brochures & flyers
Website design&build
brief
While founders Ivan and Daniela knew exactly what made their offering unique, a lack of design experience made it hard to translate it into a clear brand image, which is where our help would be crucial. They also needed to make the new venture a clear departure from their old business branding to attract new clients, while keeping elements that had resonated with existing clients a strong part of the new look.
The core values of care, attention, family and positivity were integral to what the brand offered, so this needed to shine through their new business identity. We used this as a jumping-off point to guide everything, from a new name to the finished look and feel of their updated brand identity.
Result
Three new enquires via the website in the first week of launch.
Robin Home Care enjoyed a highly successful website launch, supported with a 360-degree approach to marketing – from their SEO strategy to print and digital materials. Collectively, this brought in three new enquiries in the first week of advertising.
We are absolutely delighted with the end result. Our online presence now prompts many to do more research on our services and call us. Rather than just offering website design, AZ Design takes a holistic approach starting with brand image in order to ensure a consistent public message and presence across all platforms. Throughout the whole process, Angela has been responsive to our requirements and innovative with her suggestions. She has been a pleasure to work with and I highly recommend her professional approach, experience and knowledge.
– IVAN COUTINHO Executive Director
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