Great Park Homecare
Homecare branding & website
Leaving the Heritage Healthcare franchise to create their own company, the husband and wife duo behind Great Park Homecare needed a complete transformation, website and rebrand – fast. See how we helped them create a solid visual identity to attract not just new clients, but high-quality carers.
WORK CARRIED OUT
Naming
Brand strategy
Logo design
Visual identity
Brand guidelines
Print materials
Website design+build
Brief
With their Windsor location, ex-franchisees Romola and Adrian wanted a visual identity and brand that highlighted Windsor’s royal links and appealed to their affluent target market. But as well as appealing to those looking for care support, they also wanted to recruit high-quality carers, which they were struggling to do. So the brief was two-fold, with the branding and functionality of their website needing to work for both client acquisition and as a recruitment tool.
The business needed a more upmarket approach to branding and a broader reach for SEO, ensuring their new website would rank highly in searches for homecare in and around Windsor and Ascot. So, while working on our initial concepts for visual identity, we also pulled in support from our trusted partners, working with PinkSEO Marketing for search engine optimisation and Syarifah Photography for imagery, before delivering the final website and marketing materials.
Results
The visual identity created a positive new brand image in a short space of time. Which meant Great Park Homecare could confidently and proudly present its new website as a ‘shop window’ to the world. Romola and Adrian have done a big push on recruitment and are attracting new carers, along with new enquiries coming through the website on a weekly basis.
The times that AZ Design has gone the extra mile over and above the initial remit has ensured my company’s image and brand has a solid foundation from which to grow.
Make the first call to Angela to discuss your needs and you’ll be reassured by her professionalism, vast expertise and ability to move your thinking to achieve your ultimate goal(s). It’ll seem scary, but what will finally be achieved will be of quality and integrity. Angela is great to work with.
– ROMOLA Co-Director and Owner Great Park Homecare
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