When the Adults Change
An exciting rebrand for a fresh look + book
‘When the Adults Change’ needed a refresh. After years of operating the business, Paul knew the brand needed to be updated, with the target audience in mind, for the launch of his second book. We were enlisted to create a creative and exciting new look for the brand.
Logo design
Visual identity
Brand guidelines
Website design
brief
Paul came to us with a full rebrand in mind for ‘When the Adults Change’ in time for the launch of his second book. The brief was to maintain the existing font and core colours of red and blue, used on the book covers. However, we were directed to refine the brand to make it more vibrant, engaging, and friendly.
When Paul came to us, he already had a brand that had at one point suited him. However, as the company had grown and changed, it was no longer relevant to be relaying it across to his target audience. AZ Design delivered a new brand identity, logo and marketing materials reflecting Paul’s straightforward and motivating approach to business. We advised and helped commission bespoke illustration to make the brand truly unique.
The new site includes a WooCommerce shop for books, which allows customers easy access to the books on offer. We also ensured the website manager had full powers to change elements where stock demands and manage all updates moving forward. The VIP mailing list opt-in allows for a bridge to be made between Mailerlite, allowing for easy contact to clients.
result
Paul has seen great success and visibility with his new brand and website and has received many positive feedback on the designs. His team have successfully managed the website updates since the launch. AZ Design has provided further illustrations and icons and assisted Paul with further book launches and graphics.
This branding project remains one of the most highlighted by new client enquiries as one they love, or would like something similar!
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