CGP: Cliff Gardiner Property

Property agent rebrand + website design

az.design was approached by CGP to revitalise their brand as it was not creating the right impression for the business. We were the perfect fit due to our extensive experience in property agent rebrand, having recently rebranded two estate agents, Go View London and R Whitley & Co.

WORK CARRIED OUT

Brand strategy
Logo design
Visual identity
Stationery
Website design+build

cliffgardiner.com

The brief

After Covid, Cliff Gardiner Property decided to rebrand as CGP Ltd and wanted a new logo and brand image. Having previously refreshed their brand and designed and built their website, CGP approached az.design to undertake on the rebrand project. Cliff was looking for a simpler, cleaner image – less clutter. An understated, confident approach.

Strategy

A new logo was created – a simple and understated CGP mark with the tagline ‘Residential Property Search’ attached. A boxed version of the logo was also created as an alternative to use on top of imagery. The visual identity was created with simple two-colour palette, typography and photographic imagery style.

A fully optimised website was produced in WordPress with a simple builder for the client to manage updates moving forward. The SEO was managed in partnership with PinkSEO.Marketing, so that all the pages were optimised for content from the get go. A blog was created and set up with training provided by PinkSEO on how to write blogs and use WordPress. Finally, social media header banners were then produced to give a consistent online brand presence.

Results

CGP was able to email past clients and contacts and promote the rebrand and spark a renewed interest in the business and a reminder of their existence. The new website is slick and clean and ready for further blogs to be added to help with SEO.

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