Welcome to our brand blog.
This blog contains useful articles and insights relating to strategic branding, graphic design and web design. With guest blogs from our associates you can keep up to speed with the latest tips on everything from colour trends, to social media marketing and SEO.
The value of a strong Brand
Whether we realise it or not, many of the purchases we make are influenced by brand and design. From the clothes we wear and the food we buy, to the restaurants we eat in and the gyms we frequent; our choices as consumers increasingly define who we are and how others...
Rebrand or Brand Refresh?
BRAND REFRESH Is your logo out of date? Marketing feeling a little stale? Sales drying out? A brand refresh will help your business thrive. A brand refresh is a makeover for your company. Think of it as a better haircut. A new look that transforms how a person is...
Is Magenta a good colour for your brand?
Magenta is a purplish, pinkish colour that works well in both RBG (digital) and CMYK (print). It's been a while since I wrote about colour, so I thought I'd write about some of the less popular choices, but by no means less vibrant! This month I thought I'd focus on...
Tonal clarity: how to shape your voice to suit your brand
How to shape your voice to suit your brand was written by Morwenna Lawson, who uses several different writing voices in her role as freelance writer at wordfairy.co.uk. Having recently worked together on a project, I asked Mo if she would like to write a blog post for...
Headshot advice for your brand image
A good business headshot helps you communicate in a nanosecond who you are and what you do. As I've just commissioned new headshots for myself and am happy with the results, I thought it would be useful to write a blog and provide some headshot advice for...
Content and design – how do they work together on your website?
When it comes to creating or re-designing your business website, what should you invest in? Should you pay to have your website professionally designed and branded? Should you hire a copywriter to write all your copy? What should you do first? Ideally, you should do...
How do you choose a brand name?
Do you have a new business or product? Are you lost as where to start on the naming process? What's the best way to get the creative juices flowing and choose a brand name? To choose your brand name, you'll need a pen, some paper and post-it notes. And perhaps another...
Four secrets to double your income and grow your business
GROW YOUR BUSINESS GUEST BLOG FROM MARGARET GUILLEN AT MGCOACH.CO.UK If you are regular reader of my blog, you'll know I love to have guest bloggers who can provide expertise in other areas of your business, not just brand and design. The key to a solid brand is...
The Best Ways of Speeding Up Your Mobile Website
MOBILE WEBSITE SPEED: OPTIMISATION TIPS No one likes slow Internet connectivity. If we mobile users had our way, we would much prefer browsing the web at optimum speeds at all times. So we get Internet service providers that offer speedy Internet service packages and...
Responsive Logo Design: What does this mean and is your logo responsive?
What's responsive logo design? Responsive logo design is the buzz trend in corporate identity for 2018/2019. Logos must now work across a variety of media and marketing channels. Both online and offline. A one-size-fits-all logo just doesn't cut it anymore. With...
Choosing the best website colours for an effective brand
BEST WEBSITE COLOURS This week, I was approached by American design firm, My Biz Niche, asking if their infographic was suitable for my blog. I was immediately impressed with the infographic. It details some great statistics and information on the best website colours...
What is branding? Creating a strong brand.
What is branding and how can you create a successful brand for your business? So, what is branding? Branding is the process of connecting good strategy with good creativity. Branding consists of not just a logo, but the entire outward perception of your...