Welcome to our brand blog.

This blog contains useful articles and insights relating to strategic branding, graphic design and web design. With guest blogs from our associates you can keep up to speed with the latest tips on everything from colour trends, to social media marketing and SEO.

Four latest branding trends for 2022

Keeping up with the latest branding trends helps to secure the success of your marketing strategies as a long-term solution. What is the importance of branding in a modern market? It's crucial you're knowledgeable of brand and design changes in your specific marketing...

read more

Guidelines for what makes a strong brand name

People often say, “don’t judge a book by it's cover.” The reality however, is that the cover is what initially draws us in and stays most easily ingrained in our memories. In the same way, your brand name has the ability to make a lasting first impression on all who...

read more

1% better every day: our CSR initiative

Have you read Atomic Habits by James Clear? If you have, you'll understand what and where I'm coming from in this post. I read it earlier this year and it really helped me understand how to create good habits for myself, for work and for my teenage son. I'll tell you...

read more

Why does graphic design matter?

Are you launching a new business, product, or service? Or perhaps you are about to embark on a business rebrand. You may wonder how integral graphic design is to your company’s success. At its best, graphic design can be a critical way to help you communicate...

read more

What pages do I need on my website?

Are you wondering, ‘What pages do I need on my website?’, then you’ve come to the right place.  Are you about to launch your business? Or perhaps you’re in the midst of a business overhaul? It’s time to create a website that fits your business requirements. Firstly,...

read more

Why do companies rebrand themselves?

You’ve set your business up, created a logo, chosen colours and fonts, that’s it right? That’s your brand and your business. During your business journey, you start to hear about rebrands. Why do companies rebrand themselves? Surely that’s just for the big companies,...

read more

Does your business need a Brand Audit?

Which businesses would benefit from a Brand Audit? An established business that has been trading for 5+ years would benefit from a Brand Audit. If the brand has not been reviewed within the past 5-10 years it is likely to be outdated. Visuals and graphics could be...

read more

What is brand visual identity?

Brand visual identity is a visual representation of your brand. It brings the brand to life in a visual sense. And helps form the basis of how you want people to perceive you. In a nutshell, Visual Identity includes anything visual that you produce for your brand....

read more

What is brand identity? The power of your brand

The power of your brand and why you need to get it right What is brand identity? Or what is branding? These questions can often provoke the reaction ‘er, what…?’ or more often, a huge yawn. But brand identity is one of the most important aspects of building a...

read more

Simple Website Design Tips

Due to popular demand, here's an updated post on my top five fav website design tips. I don't often write about website design, as our primary focus at az.design is branding combined with slick graphic design. However, I actually studied website design and development...

read more