Welcome to our brand blog.
This blog contains useful articles and insights relating to strategic branding, graphic design and web design. With guest blogs from our associates you can keep up to speed with the latest tips on everything from colour trends, to social media marketing and SEO.
Graphic Design Tips 2: colour messaging, fonts, text and grammar
THE AZ.DESIGN FUNDAMENTALS. part 2 Now with online tools such as Canva, PicMonkey and Piktochart, it’s very simple to create your own stunning graphics for your digital marketing. Without doing myself out of work, I would like to share with you some key design tips to...
The power of an infographic
Why should you use infographics to deliver your key messages? What is an infographic? Infographics are images that relay information in a visual format. Usually while using an illustrative style with cartoon-like characters combined with charts and diagrams. This...
What’s the best colour for your brand? – Black logo
If you’re using a Black logo for your brand, you need to understand the traits, qualities and mood that it evokes, along with it's psychological meaning. Psychologically Black means authority, power and control. In many situations it can be intimidating, unfriendly...
What’s the best colour for your brand? – Multi-coloured logo
Is a multi-coloured logo right for your brand and will it attract your target customer? Some of the world's largest brands are colourful. Microsoft, Google, Ebay – what do they all have in common? They are internet or IT brands. Colourful logos are a relatively new...
Colour by gender
COLOUR BY GENDER As part of my colour-themed posts, I got to thinking about whether there's a big difference in colour preferences between the sexes. Over the past week or so, I have been researching a little about colour and gender to see if I could find any studies....
the az.design process
DESIGN PROCESS I understand that no two projects are the same and aim to create an effective and memorable brand by following a simple five-stage design process. 1. Discovery We kick off with a briefing meeting to run through our client questionnaire with you. I...
What is the best colour for your brand? – Yellow
Prior to using Yellow in business, you need to understand the traits and qualities of the colour to decide if it will create the right message for your target market. Yellow is a warm and happy colour, the colour of sunshine, which creates a sense of cheerfulness and...
What is the best colour for your brand? – Orange
So, as Autumn approaches I have chosen Orange as the next brand colour to discuss. To begin with, it is a warm, vibrant and flamboyant colour. It is energy combined with fun, the colour of the risk-taker, the extrovert and the uninhibited. Orange is the colour of...
What is the best colour for your brand? – Green
As we have just entered summer, I think the most appropriate colour to learn about is Green - the colour of nature. It symbolises growth, harmony, freshness, new life and fertility. Green has strong emotional correspondence with safety. Psychologically it relates to...
What is the best colour for your brand? – Red
So - many of you that know me well will know that Red is my favourite colour. Why? Well, to begin with, red is a warm and positive colour, a very physical colour which draws attention to itself and calls for action to be taken. Somewhat like myself! Red is the colour...
What is the best colour for your brand? – Blue
BEST COLOUR FOR YOUR BRAND Over the coming weeks, I shall be enlightening you with a series of articles on colour. These blogs will help you ascertain which is the best colour for your brand and business. The obvious place to start is with the most popular colour in...
Brand Strategy
In order for your clients to understand your brand, you must fully understand it yourself. I have put together this branding exercise to help you refine and clarify your brand strategy. If you find it hard to work on it on your own, why not contact me and we can work...