Finance for Impact Summit

An important finance event with a specific target audience

The Finance for Impact Summit by The City of London Corporation needed a strong brand – they were to attract leaders of finance, business, governments and other institutions from around the world. The goal of the summit in 2022 was to discuss how capital can be scaled and deployed to deliver positive and measurable social outcomes, an important project for The City of London Corporation.


Visual identity
Brand guidelines
Report design
Social templates

Finance for Impact Branding
Finance for Impact Branding
Finance for Impact Branding
Finance for Impact Branding - brand guideline document
Finance for Impact Branding - colours
Finance for Impact Branding - infographic
Finance for Impact Branding - report design


Branding for The Finance for Impact Summit 2022 needed to be clean and clear but strong and compelling. Accessibility checks on the website and PDF report would need to be adhered to, due to it being a government initiative.


The summit’s visual identity was really well received – so much so that partners of the summit, KPMG, commissioned to produce an additional branded report, and the Impact Investing Institute commissioned a logo as they were so impressed with the Finance for Impact work.

az design

It was a pleasure working with Angela – she ran with the requirements for something simple but effective and produced a sleek, impactful and recognisable brand identity for the Finance for Impact project, which lives on past the Impact Summit that took place in July 2022.

On a practical level, working with makes for a pleasant, smooth and stress free project. Angela is very responsive, available, and reliable. Deadlines are respected and often expectations are even exceeded. I have worked with on three separate projects to date, and they are now my go to partner for developing branding, designing reports or websites.


– INES RIGNI, Sustainable Finance Innovation Policy Advisor, City of London Corporation

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