City of London Corporation: Finance for Impact Summit
An important finance event with a specific target audience
The Finance for Impact Summit by The City of London Corporation needed a strong brand – they were to attract leaders of finance, business, governments and other institutions from around the world. The goal of the summit in 2022 was to discuss how capital can be scaled and deployed to deliver positive and measurable social outcomes, an important project for The City of London Corporation.
WORK CARRIED OUT
Branding
Visual identity
Brand guidelines
Report design
Social templates
Brief
Branding for The Finance for Impact Summit 2022 needed to be clean and clear but strong and compelling. Accessibility checks on the website and PDF report would need to be adhered to, due to it being a government initiative.
Result
The summit’s visual identity was really well received – so much so that partners of the summit, KPMG, commissioned az.design to produce an additional branded report, and the Impact Investing Institute commissioned a logo as they were so impressed with the Finance for Impact work.
It was a pleasure working with Angela – she ran with the requirements for something simple but effective and produced a sleek, impactful and recognisable brand identity for the Finance for Impact project, which lives on past the Impact Summit that took place in July 2022.
On a practical level, working with az.design makes for a pleasant, smooth and stress free project. Angela is very responsive, available, and reliable. Deadlines are respected and often expectations are even exceeded. I have worked with az.design on three separate projects to date, and they are now my go to partner for developing branding, designing reports or websites.
– INES RIGNI, Sustainable Finance Innovation Policy Advisor, City of London Corporation
