The Body Age Challenge: product branding & website

az.design was commissioned by Tonic365 to produce a fresh brand for a new product. The Body Age Challenge offers workplace wellbeing packages, provides a fantastic framework for individuals and groups to prioritise healthy living behaviour change. Above all, the challenge encourages team bonding, whilst providing motivation and accountability to lower the participants body ages.

The brief was to create a brand that was fresh, enlightening, supportive, yet corporate in feel for the product branding. It also needed to sit well alongside the mother brand – Tonic365. Consequently, we designed a new logo, which encompassed the T-element from Tonic365. To give the product branding it’s own individual look, we then created a complimentary colour palette, typography styling, graphic styling and fresh imagery.

Furthermore, the visual identity focuses on circles – representing the notions of totality, wholeness, original perfection, the infinite, eternity, timelessness, all cyclic movement. The circular nature of the product logo, also works perfectly as a stamp or sticker for team building exercises. Guidelines for how the mother brand should be used alongside the product branding were produced as well.

Responsive logos were produced to be sued across the varying media channels and formats. Individual icons were created to represent the different areas measured during the challenge. Creating a continuity across the brand without repetition. For the roll-out of the product, a case-study template was produced to promote the recent successful challenge at Panasonic UK. A micro-website was also designed and built using Kajabi – an all-in-one platform that makes it easy to create online courses, launch marketing campaigns and build landing pages.