Magazine redesign and quartely publication design for The Wildlife Trusts: Sheffield & Rotherham
az.design was asked to pitch for the Kingfisher magazine redesign by Sheffield & Rotherham Wildlife Trust. We ere successful and were subsequently commissioned to redesign the magazine completely, with a focus on creating a brand for the magazine that would work across other materials including the annual report.
The brief was to redesign the Kingfisher magazine completely, with a focus on creating a brand for the magazine that would work across other materials including the annual report. The old design felt dated and uninspiring, so the team wanted a new fresh and younger approach that would attract a younger audience. They also needed the information to be displayed in a cleaner and easily digestible visual manner to get across key messaging about the initiatives the trust undertakes.
Use the existing brand guidelines to create a new fresh approach, with colour coded sections to make the magazine easier to navigate. CTA markers were created to be used on each page of the magazine to highlight the core action they want users to take upon reading the article. A distinct look and feel was also created for infographics to visually portray the key stats and facts.
The new look magazine received great feedback from its readers, who felt that it has a cleaner, more contemporary and informative look which is easier and more enjoyable to read. The magazine has quarterly editions and we were contracted to continue producing the editions for the following year.
“I have no hesitation recommending Angela to anybody looking for a seasoned designer with exceptional design credentials, combined with a good understanding of how to reinforce an organisation’s brand and personality through their marketing materials.”
– Kate Dawson, PR & Communications Consultant, The Wildlife Trusts: Sheffield & Rotherham