NU-LINE: brand refresh & store signage

Nu-line builders merchants approached az.design looking for a brand refresh and overhaul of it’s store signage for it’s various shopfronts and departments based just off Portobello Road, London. We looked at the visual identity for the brand, refining the logo slightly and creating a new colour palette and typographic style. Icons were produced for the store departments. These were used both the on shop fronts and on the new website. The Nu-line brand refresh, energised the 50 year old business, giving it a fresh new presence on the high street as well as online.