pilatesbyfarz: branding & website design
Pilates Instructor Branding
Pilatesbyfarz: pilates instructor branding was commissioned, as Farzin – it’s founder, was looking to build up more private classes and clientele as well as organise and advertise Pilates retreats. The brief was to capture Farzin’s calm nature and her engaging teaching style, with a harmonious, personal feel to the site.
The logo was a simple typographic design, clean and elegant. Two versions were created – a horizontal logo and a stacked logo – to be used on the website and social media. A pattern was also created to form part of the visual identity of the brand. Colours and typography were keep simple and clean. Stock imagery was chosen to reflect the calm nature of the brand.
The website was simple and succinct with just five pages detailing the service offer. It was produced using WordPress and a simple theme with a visual composer so that Farzin could simply manage updates moving forward. A simple project which was designed and produced within 6-weeks.