City of London Corporation + The Bridge Group
Socio-Economic Report
The City of London Corporation enlisted the support of az.design to create an attractive report, with eye-catching visuals. The report needed to present data in a presentable manner, which is easy to read and digest.
The brief
The task set was to produce an eye-catching report using reflective imagery. The client wanted clean, simple charts and graphics to show the presentable data. The imagery needed to represent the various social statuses and the geographic range of the UK. Throughout the report, a consistent colour scheme was used to reflect and represent the brand guidelines.
Strategy
The design chosen follows the City of London Corporation Global City brand guidelines and reflects an appropriate tone. The tone matches the brand and reaches out to the appropriate demographic. This project was met by the deadline and took three weeks to complete in total.
A PDF was commissioned and produced to meet accessibility requirements, as per guidelines and suggestions. The stock imagery was sourced and supplied to the client along with relevant charts to be used across social media.
Results
“Angela did an incredible job in developing a report for our research into socio-economic diversity within financial services. She was able to understand our key messages and create a report in line with our brand guidelines.
Her designs made it easy to digest complex information and she was super responsive throughout the process. I would love to work with her on future projects and recommend her highly for other businesses.”
– David Bulafkin, Policy and Programme Officer, City of London Corporation
