mgcoach
Business Coach branding & website
Coach Margaret Guillen wasn’t short of clients and enquiries, but felt her current branding wasn’t helping her attract the correct ones – female entrepreneurs. She came to AZ Design looking for help unifying her brand identity, as well as the look and functionality of her website. Now she attracts ideal clients from all over the world, ranks at the top of many Google searches for UK coaches and is never short of exciting new enquiries.
WORK CARRIED OUT
Logo design
Visual identity
Brand guidelines
Print materials
Website design&build
brief
Margaret wanted a memorable logo, as well as a new website design that was functional, clear and motivating for prospective clients. On top of this, her visual identity wasn’t very consistent or inspiring. She wanted more cohesion to encourage more enquiries from ideal clients.
When she came to us, Margaret had a logo utilising her full name, Margaret Guillen. But clients often didn’t know how to pronounce her surname, leading to a lack of recall for her brand and what she offered. Using the psychology of colour, simplified elements and her coaching style to inform our design choices, az.design delivered a new brand identity, logo and marketing materials reflecting Margaret’s straightforward and motivating approach to coaching.
Results
Since working with us on her branding and website design, Margaret gets regular enquiries from ideal clients via Google, and even gained a new client in the US.
Margaret’s business cards were also a big hit. In meetings and networking events, people enjoy choosing one based on the quote they relate to the most. And many people have stuck them to their fridge (rather than squirrelled away in a drawer!) meaning Margaret is always front-of-mind for prospective clients.
Angela is great at what she does. She really listened to my needs and made sure she understood, but also gave me advice on how to enhance the end result. My business was going well; I just wanted to improve my brand image and website. What AZ Design efficiently delivered totally exceeded my expectations.
– MARGARET GUILLEN
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