eloquential
Quirky rebrand for communication experts
Eloquential recognised the need for change after feeling disconnected from the outdated website and brand style. They support clients with public speaking and engagement, and train them to communicate in a human way. Eloquential got in touch with us to revamp the brand, choosing our Micro Brand+Web Package.
WORK CARRIED OUT
Logo design
Visual identity
Brand guidelines
3-page website design+build
Brief
Eloquential’s raison d’être is to drive connection. That sentiment had to be at the heart of the brand alongside ‘the ability to express’ – the meaning behind the name. It was crucial to develop a brand and website that visually represents this, attracts the ideal customer, and provides clarity around the services offered.
Result
Within just two weeks of the relaunch, Sarah Cruise, the founder of eloquential, gained a new coaching client. This was reflective of the project’s success, featuring playful punctuation marks to denote expression, creating a bold and friendly brand. Sarah has been energised in her goal to build bonds through language.
I cannot rate AZ Design highly enough. This is my second rebrand since the original when I started in business in 2006. Angela has been with me for all three, providing insightful designs and an enjoyable collaborative approach. Thank you yet again!
– SARAH CRUISE founder at eloquential
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