Sedas Strategic Land
A start-up that partners with landowners to obtain planning permission
Sedas Strategic Land commissioned AZ Design to create a strong visual identity and website to match their expertise and brand value.
WORK CARRIED OUT
Branding
Visual identity
Brand guidelines
Website design+build
Corporate brochure
Brief
Sedas Strategic Land’s brand values are: partnerships and collaborations, integrity and transparency, passion and team spirit. It was critical that these characteristics were portrayed visually through the brand.
Result
We designed a responsive logo system – full logo, name logo, and s-mark logo – with modern, minimalist, and circular typographic styling. A harmonious green colour palette was curated along with an elegant visual graphic representing both the British countryside and topographic contour lines. Icons were also produced to work alongside CGIs and additional royalty free stock images.
Now, Sedas Strategic Land have a brand that represents their high level of expertise and appeals to their target audience.
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