Sedas Strategic Land
A start-up that partners with landowners to obtain planning permission
Sedas Strategic Land commissioned AZ Design to create a strong visual identity and website to match their expertise and brand value.
WORK CARRIED OUT
Branding
Visual identity
Brand guidelines
Website design+build
Corporate brochure
Brief
Eloquential’s raison d’être is to drive connection. That sentiment had to be at the heart of the brand alongside ‘the ability to express’ – the meaning behind the name. It was crucial to develop a brand and website that visually represents this, attracts the ideal customer, and provides clarity around the services offered.
Result
Within just two weeks of the relaunch, Sarah Cruise, the founder of eloquential, gained a new coaching client. This was reflective of the project’s success, featuring playful punctuation marks to denote expression, creating a bold and friendly brand. Sarah has been energised in her goal to build bonds through language.
I cannot rate AZ Design highly enough. This is my second rebrand since the original when I started in business in 2006. Angela has been with me for all three, providing insightful designs and an enjoyable collaborative approach. Thank you yet again!
– SARAH CRUISE founder at eloquential
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