Financial Health Club
Fun financial coaching start-up
Martin wanted his new business, Financial Health Club, to have a unique, exceptionally designed and high-quality brand and website to stand out in an overcrowded market. He opted for az.design’s Micro Brand+Web Presence Package with add ons because it provided everything he needed from an experienced and innovative designer.
WORK CARRIED OUT
Logo design
Visual identity
Brand guidelines
3-page website design+build
2 additional pages
Brief
Start-up Financial Health Club needed a brand and website in order to launch. It was of critical importance that both conveyed what the brand represents – money, trust, unique, and fun – as well as being engaging, friendly, jargon-free, and empowering.
Result
We designed a loose FHC monogram that could also be a plant representing growth or a happy face winking. The geometric abstract shapes were created to denote conversations, time, targets and assurance. These are used alongside fun and lively binary figures taking giant leaps in the right direction with the help of FHC. For the colour palette, we chose navy blue which evokes trust, and green which has a strong emotional correspondence with safety and money.
The robust design concept and distinctive visuals allowed Financial Health Club to launch with confidence and assurance that they would appeal to the right clients.
I was looking for something different with my web design and Angela provided that fantastic creative talent that enabled me to get the website I was looking for.
– MARTIN MACLEOD, FOUNDER AT FINANCIAL HEALTH CLUB
